COVID-19 is quickly changing healthcare, and organizations at the forefront of this change are charting the course for what’s next. Northwell Health took unprecedented early action as the crisis took hold and has shaped the local, national, and global dialogue around the pandemic. Grounded in data; steeped in strategy; and guided by a meticulous, disciplined approach, Ramon Soto and the Marketing, Communications, and Brand teams at Northwell are guiding the organization as it gets back to business in a post-COVID-19 world.