What we do

Brand is more than a word. It’s a promise that’s yours to define, and yours to keep.

Branding isn’t a project that simply ends with a new identity or successful launch event. Your brand promise is one to be kept alive through every interaction, every touchpoint, both internal and external. It can be a daunting prospect, but we’ll be right beside you every step of the way as you unlock your organization’s full potential. Let’s get to work.

Business Transformation

To sharpen your competitive edge, intangible assets like your brand, culture, people, innovation strategy and business ecosystems, need to be reinvented and re-shaped into transformative, long-term value-creating assets, which is exactly what we do.

Organizations that master the continuous transformation of intangible investments will outvalue the market. 

To create purpose-driving or market-driving change, we identify how these intangible investments can position you for growth and capture a greater share of the future. Our focus is a specific kind of change: it’s alchemy—the process of using brand to re-shape existing assets into something that’s more valuable to the business, which leads to greater success.


CATEGORY DESIGN

When the full value of your offering isn’t fully embraced because of existing assumptions, beliefs, practices, or even terminology – whether it’s about what customers want or what solutions the industry provides – we redefine how we think about and perceive that value. This conditions the market to recognize and embrace new or hidden value.


OFFERING DESIGN

Maximizing lifetime value of a customer relationship may require instilling new habits, fostering meaningful interactions, and redefining the basis of the relationship so that it better serves the business model. We adapt the sensorial, emotional, and behavioral aspects of a product or service to drive value or guide customers through the buying journey. This ensures that customers actively engage in the full potential value of the offering.


CATALYTIC DESIGN

When your organization or sector’s past hasn’t cultivated a positive market perception aligned with its desired future, creating a gap between ambitions and acceptance, we design near-term activities that shape both adoption and perception of the long-term vision. This approach removes obstacles and paves the way to achieve tomorrow’s value proposition.


ECOSYSTEM DESIGN

Sometimes achieving maximum growth hinges on effectively aligning and orchestrating owned assets alongside partner assets, which may be influenced but not directly controlled. We optimize these assets, touchpoints, and interactions that bridge core offerings with experiences, including those co-created with partners. This effectively manages the context and assets where customers experience value.


CULTURE DESIGN

When achieving target business outcomes requires changing or scaling the human dimensions of ways of working, employee engagement, and talent strategy, we translate values and business imperatives into habits and heuristics. This fosters behavioral change among employees through hands-on learning and real-world experiences, not just rhetoric and slide decks. Ultimately, this jumpstarts self-reinforcing cycles of value-supporting internal behaviors.


LEADERSHIP DESIGN

To embed the organization’s purpose and values within leadership, enhancing trust and aligning top-down with bottom-up change, we amplify leadership effectiveness by connecting leaders’ vision, style, backstory, and behaviors to the organization’s purpose and future trajectory. This channels leadership passion into value-enhancing activities.


RESILIENCE DESIGN

Seizing innovation opportunities that require capabilities that are either underdeveloped or don’t exist within the organization can often lead to internal misalignment and threaten speed to action. We design and stand up in-house capabilities and programs that serve as epicenters for maintaining change accountability and momentum. This makes value-creating work perpetual and sustainable.

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