Brand Leadership Through Covid-19: Northwell Health’s Approach
COVID-19 is quickly changing health care, and organizations at the forefront of this change are charting the course for what’s next. Northwell Health took unprecedented early action as the crisis took hold and has shaped the local, national, and global dialogue around the pandemic. Grounded in data; steeped in strategy; and guided by a meticulous, disciplined approach, Ramon Soto and the Marketing, Communications, and Brand teams at Northwell are guiding the organization as it gets back to business in a post-COVID-19 world.
In this webinar, you’ll learn:
- How Northwell’s brand stature has skyrocketed
- How consumer data Monigle is collecting is driving Northwell’s decision-making as it draws people back to health care
- Actionable steps you can take at different phases of recovery from the pandemic
- Ramon Soto – SVP, Chief Marketing and Communications Officer – Northwell Health
- Justin Wartell – Managing Principal – Monigle