A simple message, buy-in from leadership and stakeholders, and respect for the consumer are all components of a successful brand strategy to connect with consumers.
As health care organizations catch up to the consumer-centric orientation that people expect (and demand) from them, it’s imperative to truly understand their mindsets—how they make decisions, what’s important and what’s not—to prioritize communications, drive behavioral change and ultimately shape what you deliver throughout the experience.
Managing director, Justin Wartell, recently sat down with FierceHealthcare to discuss how health care branding is changing. Hear why brand and experience is everyone’s responsibility and why HR leaders, in particular, are coming to the table much earlier for the creation of effective brand experiences.
Watch this webinar replay on demand to learn about the implications of the inaugural Humanizing Brand Experience report, and the best practices Johns Hopkins Health System uses to deliver a top-ranked experience.
Due to consumers’ ever-present hunger for interpersonal, emotion-rich interactions, banks with branches have an advantage over their digital-only competitors.
Everything about Parsley Health, from its brand to its business model, challenges what we’ve come to expect from health care organizations. Blending traditional medicine with the latest wellness trends, Parsley is targeting a new generation of consumers with concierge-style access to holistic health care.
The inaugural edition of this first-of-its-kind report digs into the consumer mindset in new ways—exploring how they make decisions so that we, as brand leaders, can better tailor experiences to their needs.
Becker’s Hospital Review gets the inside story behind how two Appalachian systems took inspiration from regional culture to join together and create the newest name in health care.
Recently Kelley Grover, Senior Global Brand Manager at Deloitte, gave us an inside look at the…
Are you struggling to evaluate the pros and cons of syndicated and custom tracking? Consider these factors when evaluating what’s right for your brand.
