Humanizing Brands, Moving People.
Available now!
Humanizing Customer Experience: Financial Services Edition – Vol 2
In our second year of this groundbreaking study and in partnership with American Banker, we’re excited to deliver the key national trends, attitudes and behaviors impacting the customer experience in the financial services sector through this in-depth report.
Don’t wait, download Humanizing Customer Experience Vol 2 today!
WHAT WE DO
We humanize brands.
We’ve got the freedom to challenge what’s expected and the imagination to dream up something new. We work with you to build a brand that works hard in the real world — not just the boardroom. Together, we’ll carve a path that leaves the status quo behind and takes your brand further than you ever thought it could go.
Each brand and experience we cultivate with our clients is centered around human connection. People want something transformational, not transactional. They want to feel an emotional connection with the brands they chose to champion. They want to be moved. As a result, brands are turning away from seeming too big, corporate and foreboding. Humanized brands are becoming more personable by reflecting their true values and roots. Brands needs to be a whole lot more, well, human.
Brand is more than a word. It’s your promise.
Here at Monigle, it isn’t only about what we do, but how we do it – with you. We work shoulder-to-shoulder with our clients to humanize their brand and brand experience. Whether you be tackling a full rebrand, or elements of your brand – strategy, insights, brand architecture, activation, culture, environment, or asset management and governance – Monigle has the expert team and resources to partner with you.
Branding isn’t a project that simply ends with a new identity or successful launch event. Your brand promise is one to be kept alive through every interaction, every touchpoint, both internal and external. It can be a daunting prospect, but we’ll be right beside you every step of the way as you unlock your organization’s full potential.
Linking brand to results: How, when and what
Ultimately, brand delivers sales. It’s the most obvious outcome. However, it is the most complex to find causality or correlations. Brand also impacts perceptions, word of mouth, and margins relative...
Monigle in the news: Infusing brand into physical space to build culture and community
Infusing brand into a space can help bring to life an organization’s core principles—its mission, vision, values, and personality—in a way that feels tangible and tactile for the employees who...
Humanspeak series: Part 1 – Meaningful conversation
In this new series, Humanspeak, we will provide insights into how to create more effective, compelling communications by humanizing the language of your brand. As human beings, we crave connection....