Humanizing Brands, Moving People.
Available Now!
Humanizing Brand Experience:
Healthcare Edition – Vol 6
Healthcare’s most actionable and in-depth brand and experience report is available now. This report highlights emerging consumer trends, needs, and behaviors in healthcare. Don’t miss Humanizing Brand Experience Vol 6, the definitive national trends report on healthcare consumer experience and top brand rankings.
WHAT WE DO
We humanize brands.
We’ve got the freedom to challenge what’s expected and the imagination to dream up something new. We work with you to build a brand that works hard in the real world — not just the boardroom. Together, we’ll carve a path that leaves the status quo behind and takes your brand further than you ever thought it could go.
Each brand and experience we cultivate with our clients is centered around human connection. People want something transformational, not transactional. They want to feel an emotional connection with the brands they chose to champion. They want to be moved. As a result, brands are turning away from seeming too big, corporate and foreboding. Humanized brands are becoming more personable by reflecting their true values and roots. Brands needs to be a whole lot more, well, human.
Brand is more than a word. It’s your promise.
Here at Monigle, it isn’t only about what we do, but how we do it – with you. We work shoulder-to-shoulder with our clients to humanize their brand and brand experience. Whether you be tackling a full rebrand, or elements of your brand – strategy, insights, brand architecture, activation, culture, environment, or asset management and governance – Monigle has the expert team and resources to partner with you.
Branding isn’t a project that simply ends with a new identity or successful launch event. Your brand promise is one to be kept alive through every interaction, every touchpoint, both internal and external. It can be a daunting prospect, but we’ll be right beside you every step of the way as you unlock your organization’s full potential.
A human-centric approach to improving the customer experience
There are a number of ways to approach refocusing on experience from your customer’s perspective. A tactical approach is to understand how the customer sees their journey with your brand,...
Fireside chat: Piedmont Healthcare shares branding lessons from outside of healthcare
Recently, at the Healthcare Marketing & Physician Strategies Summit our Chief Marketing Officer, Gabriel Cohen, hosted a fireside chat with Kate Metzinger, Executive Director of Brand Activation at Piedmont Healthcare....
Gaining trust through transparency: 9 key benefits of public facing brand assets
Consumers are increasingly interested in knowing how brands operate and what values they stand for. By making brand guidelines and other information public, brands can demonstrate their commitment to transparency...