Thinking

We have a purpose problem. In the last few years, the “P word” has consumed every conference agenda and podcast in the industry. According to Kantar’s Purpose 2020 study, 76%*...

A simple message, buy-in from leadership and stakeholders, and respect for the consumer are all components of a successful brand strategy to connect with consumers.

Managing director, Justin Wartell, recently sat down with FierceHealthcare to discuss how health care branding is changing. Hear why brand and experience is everyone's responsibility and why HR leaders, in...

After decades of growth and acquisition, Northern Light Health’s new identity reflects the transformation of both their business and industry.

Blood Systems, a massive national transfusion medicine organization, announced yesterday that it is changing its name and brand identity as part of a larger vision to disrupt the industry around...

We all agree it's time to stop playing brand cop, but what are we moving toward? After conversations with brand leaders, we’ve identified eight new styles on the rise.

Public Service Credit Union’s authentic approach to financial service transcended category yet was still bound by the traditional and often misunderstood definition of a credit union. The PSCU leadership team...

Due to consumers’ ever-present hunger for interpersonal, emotion-rich interactions, banks with branches have an advantage over their digital-only competitors.

Many health care brands see the changing landscape as a threat and miss out on the extraordinary opportunities presented by industry disruption. Let’s take a look at a few of...

With the release of Monigle’s groundbreaking new study, Humanizing Brand Experience, we want to introduce Chris Tonay, our Director of Insights & Strategy. Chris leads Monigle’s insights practice, integrating research...

Drawing on research from more than 3,400 consumers, the report ranks 43 brands across 12 U.S. markets, identifying strengths and weaknesses through a truly human experience-centric approach. Scores reflect a...

Leading workforce management solutions provider SmartLinx unveiled its new brand today, a strategic initiative that follows in the footsteps of the company’s latest software release, SmartLinx 6. Working with Monigle,...

My wife and I were already lost in a whirlwind of emotions—fear, uncertainty, anxiety, excitement, love—and we were at the crux of one of the most emotional, and stressful, points...

Today we’re talking with Nina Janzon, a Creative Director who sees value in having a big-picture vision for how to visually bring brands to life, but also how we can...

Recently our Managing Director, Justin Wartell, had the opportunity to talk brand with Nick Westergaard on the On Brand podcast. The far-ranging conversation touched on a variety of topics, from...

We’ve all had that moment where we’re tasked with triaging our brand’s reputation due to some negative customer feedback. It may come in the form of reviews, or survey data,...

Even though many transactions can now be made virtually, the physical experience of the branch is still a critical element to banking. Given it’s such a vital component of many...

In the latest edition of Brains Behind the Brands, we speak with visualization designer Jesse Dugan. Jesse takes an inventive approach to environmental design, with the goal of making it “more...

Last week I was flying Southwest, and I’ll sheepishly admit I teared up a bit reading through the customer-submitted stories about employees who went out of their way to make...

It’s no secret: Digital asset management (DAM) software is a must-have for organizations of every size, shape and stripe. As content demand and output increase—by as much as 50 percent...

Recently Kelley Grover, Senior Global Brand Manager at Deloitte, gave us an inside look at the firm’s brand practice. The professional services firm’s last rebrand took place in 2003—a print-centric, pre-iPad-and-smartphone...

Brands are living, breathing, ever-evolving entitites—thanks to the living, breathing, ever-evolving people that conceptualize, manage and interact with them. At Monigle, we operate with a bias toward creating brands that work...

One of the most common complaints about the current state of our costly, cumbersome U.S. health care system is the lack of control that many of us feel in every...

Lots of brands made lots of noise this year, for reasons good and bad. Some stepped fearlessly into controversy and were roundly praised; others found themselves reluctantly embroiled in it....

Open the door to powerful new possibilities. Take your DAM beyond basic asset management and make it a strategic resource for your brand.

Recently we attended and presented at DAM LA, the largest conference dedicated to digital asset management on the West Coast, where we had the opportunity to connect with hundreds of...

Are you struggling to evaluate the pros and cons of syndicated and custom tracking? Consider these factors when evaluating what's right for your brand.

Monigle’s transformation reflects the era of the assimilated brand leader. The variety and assortment of responsibilities that appear in the title of brand leaders has expanded enormously in the last...

I used to have a mentor whose guiding philosophy was ‘Give a shit.’ He used the phrase so frequently that part of me still wonders if the holy slogan is...

How would you feel about seeing your rebrand unveiled for the first time live on stage at one of the industry’s biggest conferences (and with your COO sitting in the...

Today, change is not just a brand buzzword, it’s a deeply ingrained human expectation. Each time we open our phones we’re thrust into a revolution — new updates, options, experiences...

If you have gone through a brand refresh in the last 24 months or have one on the horizon, one of the challenges you’ll be facing is how to drive...