Thinking

If you haven’t already, please check out Part 1 of this two-part series.   Your company is ready to change its name. Now what? Now comes what we at Monigle...

“Level with us…do we really need to change our company’s name?” At Monigle, it’s a question we’re asked all of the time, and for good reason. Nothing strikes fear into...

While it might feel like COVID-19 has changed everything when it comes to health and care, it hasn’t impacted the core of what it means to deliver human brand experiences....

In case you missed it, you can always go back and review every chapter of our full M&A rebrand playbook here.   Over the past year, we dove into the...

Making the business case for a brand can be a tall task, particularly when competing with other organization priorities such as electronic health record upgrades and hospital acquisitions. Yet, marketing...

Press Release Monigle Associates, a leading Creative Experience Agency, announces the promotion of Mark Thwaites to Chief Creative Officer DENVER – April 19, 2021 – Monigle, a leading independent brand...

If you haven’t already, please check out the earlier pieces in this series.   Over the course of this M&A rebrand series, we’ve covered everything from selecting a name and...

Our very own Kurt Monigle, Principal of Monigle, was invited to be a guest on the In the Room with Todd Marksberry podcast. Hosted by Canvas Credit Union President &...

If you haven’t already, please check out the earlier pieces in this series.   Experience defines how consumers engage with brand. It’s how your brand elements, employees, environments, products and...

In this series, we will delve into Humanizing the Customer Experience in the Financial Services sector, including key trends and questions you should be asking in consideration of how well...

Rebrands favor the bold. Especially when a company changes strategic course, undergoes a major episodic event such as a Merger & Acquisition, or doubles-down on their key tenets. We say...

If you haven’t already, please check out the earlier pieces in this series.   During any M&A, you will have to consider how to integrate and organize each party’s portfolio...

Find out which system is right for you and your company: a Digital Asset Management (DAM) system, or a Brand Asset Management (BAM) system It’s no secret: Digital Asset Management...

If you haven’t already, please check out the earlier pieces in this series.   Throughout this series, we’ve discussed many of the challenging elements of executing an M&A rebrand. But today,...

The notion of brands strengthening themselves by embodying a core purpose isn’t exactly new. For years now, brands have been starting with their “why” thanks to Simon Sinek. Brands are...

“Trust us.” It’s often the unspoken basis and desired outcome of every brand’s advertising and messaging across many industries. When you ask people for their money, their time, their engagement...

The evolution of the term “brand” has been gradual. Originally a way of staking claim to your property or creations (think livestock and paintings) – for years, branding was perceived as simply a name or a visual identity. And...

If you haven’t already, please check out the earlier pieces in this series.   In today’s world, it’s impossible to separate the brand from culture. How an organization’s people act, come...

New brand name development is one of the most challenging processes in the branding business. While not everyone has an opinion about strategy, brand architecture, or logo design, everyone has an opinion about names—those they...

Remember when branding used to be called “corporate identity?” Back then brands were built on a pedestal—polished and professional yes, but oftentimes with an intentional distance between company and consumer....

Who we are. What we stand for. Our vision. Our purpose. Commitment to the cause. Employee alignment. Measuring impact. If you’re in the corporate world, these phrases are pervasive. After...

If you haven’t already, please check out the earlier pieces in this series.   An M&A can mean many different things for brands, their employees, and their audiences. Sometimes, it means a fresh...

If you’ve read this year’s Humanizing Brand Experience report, you already know. It’s time for health care leaders to rethink and expand their definition of experience and take action to humanize their...

If you haven’t already, please check out the earlier pieces in this series.   As the saying goes, knowledge is power. The more you know about the different audiences and organizations...

When customers say they want a clean and efficient experience, it’s easy to miss delivering on other human needs like feeling cared for, supported and informed. No one can fault...

The consumerization of health care has fundamentally changed the game, and there is no going back. Now more than ever, consumers want and need authentic, human connections with their health...

If you haven’t already, please check out the earlier pieces in this series.   Welcome back, M&A-rebranders. Today we’re talking teamwork: because if one thing is certain during an M&A...

Now more than ever, it’s critical for companies to reach their consumers in the right place and at the right time in their journey. As we continue to navigate the...

“Should we rebrand?”  It’s the million-dollar question—and sometimes multi-million—that every marketer has surely wondered, been asked or asked themselves. But beyond the obvious reasons to rebrand, like a merger or...

The world around us is constantly evolving. From new fashion trends to technological advancements to drastic culture shifts, change is happening at a faster rate than ever before and with...

If you haven’t read Part 1 about Brand Scenario Planning yet, please start here. Part 1: (read here) Part 2: Why Brand Scenario Planning? A proposed approach Anchor Scenarios Macro...

In Part 3 of our ongoing series, we take you through a key planning stage: navigating close dates and the considerations you should take in evaluation and planning of the...

How to evaluate scenario planning for your brand as we emerge from this elongated crisis   In this two-part blog series, we will delve into the topic of brand scenario...

Exploring Changes that Deliver More Human Brand Experience By: Ashton Furgeson and Sam Tucker   It’s more apparent now than ever before—health care is everywhere, and it needs to be....

We hear it all the time – “can you guys help us clean up our brand architecture?” or “our logo system is a mess; we need some brand architecture help.”...

Part of the Humanizing Brand Experience Insights Series By: Mike Maio – Associate Director of Strategy and Luke Bemis – Senior Director of Strategy   No matter the brand, business,...

Today, as many of us still sit inside our homes, waiting for what’s next, it’s turning our point of view inward. Of course, society – as a whole, matters. But society...

If you haven’t already, please check out the earlier pieces in this series.   Your name strategy should reflect your business strategy During M&A, one of the first questions on people’s...

There are countless reasons why New Yorkers love New York. One of them is the indescribable energy that flows through the streets—the constant opportunity to discover something new, be it...

If you have not already, please review part 1 of this series.   Part 1: Part 2: Businesses of growing healthcare systems could be damaged if their portfolios are not...

There is currently no playbook to guide the health care brand leader in a global pandemic. So we set out to create one. In the spirit of working shoulder to...

In this two-part series, we will give perspective and outline the following: Part 1: Part 2 (Access Here): Businesses of growing healthcare systems could be damaged if their portfolios are...