Thinking
How we see the world.
Living at the Intersection of Brand Purpose and Culture
The notion of brands strengthening themselves by embodying a core purpose isn’t exactly new. For years now, brands have been starting with their “why” thanks to Simon Sinek. Brands are...
3 Reasons to Join the Movement to Humanize Brand Experience
If you’ve read this year’s Humanizing Brand Experience report, you already know. It’s time for health care leaders to rethink and expand their definition of experience and take action to...
Monigle in the news: Strategic Health Care Marketing highlights takeaways from our 2019 Humanizing Brand Report
We were excited to see our 2019 Humanizing Brand Experience Report reviewed and highlighted in the Strategic Health Care Marketing Blog by Danny Fell of Corner Street Strategies and the...
Meet the person behind the patient
It’s time to create a more human-centered approach to health care For a health care brand to succeed in today’s world, it has to treat patients like people. No...
The White Stripes, constriction and close-in innovation
Jack White, the musician behind The White Stripes, is well known for his devotion to black, white and red—adopting a career-long avoidance of the remainder of the color wheel. This...
Brains behind the brands: Ju Hyun Lee
It’s time we meet Ju Hyun Lee. A Design Director in our recently minted New York City office, Ju delights and provokes through bringing stories to life in new and...
Outdoor Retailer: the 6 brand takeaways you missed
1. End-product sustainability is no longer enough. Sourcing, supply chain and manufacturing are the next frontier of environmentalism. 2. Setting up a booth does not an...
Ready to market to Gen Z health care consumers?
Few weeks ago, we learned how Gen Zers define health and the gap between the actual self and the aspirational self. (Missed that blog? You can read it here.) Today...
Brains Behind the Brands: Anna Akerberg
Anna is the first person you see when you walk in our building and the first person you speak with on the phone. Anna Akerburg is our administrative assistant, who...
What health care marketers need to know about Gen Z
The oldest millennials are nearing their 40s—it’s past time we start thinking about the next generation of health care consumers. Let’s talk Gen Z. Also known as: Generation Z, Post-Millennials,...
Unapologetically New Orleans: Bringing LCMC Health to life
You know the feeling. The feeling when someone goes above and beyond. The feeling when you know someone has gone out of their way—just for you. Where you find yourself...
Brains Behind the Brands: Meet Michelle Stipkovich
For our CX manager turned resourcing extraordinaire, the secret sauce is in positivity. Michelle Stipkovich is using her “why not?” attitude to create a culture of big smiles. She’s worked...
Health Care Needs a Disruptor–From Within
Many health care brands see the changing landscape as a threat and miss out on the extraordinary opportunities presented by industry disruption. Let’s take a look at a few of...
Monigle Releases Humanizing Brand Experience – Health Care Edition (press release)
Drawing on research from more than 3,400 consumers, the report ranks 43 brands across 12 U.S. markets, identifying strengths and weaknesses through a truly human experience-centric approach. Scores reflect a...
SmartLinx Rebrands to Optimize Human Potential
Leading workforce management solutions provider SmartLinx unveiled its new brand today, a strategic initiative that follows in the footsteps of the company’s latest software release, SmartLinx 6. Working with Monigle,...
How Parsley Health is Disrupting Health Care Branding
Everything about Parsley Health, from its brand to its business model, challenges what we’ve come to expect from health care organizations. Blending traditional medicine with the latest wellness trends, Parsley...
The Birth of a Brand Experience
My wife and I were already lost in a whirlwind of emotions—fear, uncertainty, anxiety, excitement, love—and we were at the crux of one of the most emotional, and stressful, points...
Brains Behind the Brands: Meet Nina Janzon
Today we’re talking with Nina Janzon, a Creative Director who sees value in having a big-picture vision for how to visually bring brands to life, but also how we can...
“Do You Use the B Word?”: Justin Wartell On Brand
Recently our Managing Director, Justin Wartell, had the opportunity to talk brand with Nick Westergaard on the On Brand podcast. The far-ranging conversation touched on a variety of topics, from...
HCAHPS and Patient Experience: Are You Getting the Full Picture?
We’ve all had that moment where we’re tasked with triaging our brand’s reputation due to some negative customer feedback. It may come in the form of reviews, or survey data,...
Improving the Bank Experience, Branch by Branch
Even though many transactions can now be made virtually, the physical experience of the branch is still a critical element to banking. Given it’s such a vital component of many...
Brains Behind the Brands: Meet Jesse Dugan
In the latest edition of Brains Behind the Brands, we speak with visualization designer Jesse Dugan. Jesse takes an inventive approach to environmental design, with the goal of making it “more...
It’s the Little Things: Small Touchpoints Have Big Brand Impact
Last week I was flying Southwest, and I’ll sheepishly admit I teared up a bit reading through the customer-submitted stories about employees who went out of their way to make...
DAM vs. BAM: Which System is Right for You?
It’s no secret: Digital asset management (DAM) software is a must-have for organizations of every size, shape and stripe. As content demand and output increase—by as much as 50 percent...
6 Disruptions Universal to Brands Today
Recently Kelley Grover, Senior Global Brand Manager at Deloitte, gave us an inside look at the firm’s brand practice. The professional services firm’s last rebrand took place in 2003—a print-centric, pre-iPad-and-smartphone...
Brains Behind the Brands: Meet Jordyn Greenberg
Brands are living, breathing, ever-evolving entitites—thanks to the living, breathing, ever-evolving people that conceptualize, manage and interact with them. At Monigle, we operate with a bias toward creating brands that work...
3 Questions as Amazon, Berkshire and JPMorgan Partner To Disrupt Health Care
One of the most common complaints about the current state of our costly, cumbersome U.S. health care system is the lack of control that many of us feel in every...
5 Standout Brands of 2017
Lots of brands made lots of noise this year, for reasons good and bad. Some stepped fearlessly into controversy and were roundly praised; others found themselves reluctantly embroiled in it....
Infographic: 7 Ways to Unlock Brand Value Through Your Brand Center
Open the door to powerful new possibilities. Take your DAM beyond basic asset management and make it a strategic resource for your brand.
5 Key Takeaways from DAM LA
Recently we attended and presented at DAM LA, the largest conference dedicated to digital asset management on the West Coast, where we had the opportunity to connect with hundreds of...
Is Custom Brand Tracking Worth the Cost?
Are you struggling to evaluate the pros and cons of syndicated and custom tracking? Consider these factors when evaluating what's right for your brand.
What Happens When a 46-year-old Branding Agency Rebrands Itself?
Monigle’s transformation reflects the era of the assimilated brand leader. The variety and assortment of responsibilities that appear in the title of brand leaders has expanded enormously in the last...
Lessons in Brand Purpose: What Does Your Brand Stand For?
I used to have a mentor whose guiding philosophy was ‘Give a shit.’ He used the phrase so frequently that part of me still wonders if the holy slogan is...
Behind the Scenes of a Rebrand: The Financial Forum Conference Live Brand Identity Makeover
How would you feel about seeing your rebrand unveiled for the first time live on stage at one of the industry’s biggest conferences (and with your COO sitting in the...
Brand Innovation Begins With a Culture Shift
Today, change is not just a brand buzzword, it’s a deeply ingrained human expectation. Each time we open our phones we’re thrust into a revolution — new updates, options, experiences...
Brand Center: To Build, or Not to Build – That is the Question
If you have gone through a brand refresh in the last 24 months or have one on the horizon, one of the challenges you’ll be facing is how to drive...