Signs are an organization’s most visible brand asset and should be a primary focus during an M&A or rebrand. However, sign conversion is also one of the most difficult to...
Trust is one of the most valuable assets a company can have. It allows us to establish a loyal customer base, attract top talent, and gain a competitive advantage in...
NN Group came to Monigle to create a brand engagement platform that helps employees and partners understand how to use the NN brand and express it consistently.
In its sixth year, our Humanizing Brand Experience Vol 6 report delivers unprecedented data and actionable insights on emerging consumer trends, needs, and behaviors in healthcare.
There are a number of ways to approach refocusing on experience from your customer’s perspective. A tactical approach is to understand how the customer sees their journey with your brand,...
Recently, at the Healthcare Marketing & Physician Strategies Summit our Chief Marketing Officer, Gabriel Cohen, hosted a fireside chat with Kate Metzinger, Executive Director of Brand Activation at Piedmont Healthcare....
Consumers are increasingly interested in knowing how brands operate and what values they stand for. By making brand guidelines and other information public, brands can demonstrate their commitment to transparency...
For some, brand tracking has fallen out of fashion. In a time where marketeers are inundated with data and performance metrics, the thought of another report and the investment required...
