Thinking

Space, staff, and services: To create human-centered healthcare experiences, all three must work together.   Improving experience through behavioral solutions As a mother of two young sons and the former...

Okay, so you’ve met your customers’ minimum basic needs. Security? Check. Trust? Check. But to deliver customer experiences that will drive growth and enhance loyalty in the current environment, your...

The traditional definition of brand architecture is structured, technical, and all about keeping things as buttoned-up as possible. But as brands have evolved, so have the questions, consumer needs, and...

The office is changing The Covid-19 pandemic completely transformed the way we work. For people in non-essential fields, the office—once a cornerstone of their Monday to Friday routines—effectively disappeared. Lockdowns...

Our Managing Principal at Monigle, Justin Wartell, was featured in the Forbes article 13 Ways for a Company to Create and Cultivate a Strong Brand Voice. Let’s think about your...

Monigle Managing Principal, Justin Wartell, was featured in the recent Forbes article 14 Unique Ways For Agencies To Learn About A Client’s Audience. Understanding the makeup of a client’s audience...

Everyone has an opinion on a name. As a person who can write and speak, they feel qualified to come up with names. But the name for your company and...

Based on the most recent Humanizing Brand Experience Vol 4 report, Johns Hopkins Medicine leads the way in humanizing health care brand experiences, ranking first out of more than 200...

We’re excited to announce that we have been shortlisted for 13 North American Transform Awards for our work with Microsoft, Quest Diagnostics, Calyx, Stratus Unlimited, Centrilogic, Amwins, and Luminous Health!...

Recently, one of our clients, Christine Albert, Chief Marketing Officer at LCMC Health was featured on True North Custom’s Healthcare Insights for Marketers podcast on how humanizing the LCMC Health brand...

Kylie McCalmont and Danielle Tieman (Strategy) teamed up to take a deeper look into the disruptor brands shaking things up in healthcare. In our Humanizing Brands Experience Vol 4 report,...

Physical space: the ultimate vehicle for building brand experiences Physical space is a powerful medium. In our first installment, Bringing Brand to Life in Physical Spaces, we discussed how these...

In case you missed it, we recently released the latest edition of our Humanizing Brand Experience Report, available for download here. Here, we’ll dive deeper into a key finding from...

In case you missed it, we recently released the latest edition of our Humanizing Brand Experience Report, available for download here. Here, we’ll dive deeper into a key finding from...

Our very own, Justin Wartell’s article “What Makes Your Organization Special?” was featured in the American Hospital Association’s (AHA) Trustee Newsletter. Read Article COVID-19 brought out the very best of...

Last month, we released the latest edition of our Humanizing Brand Experience Report. This year’s report is jam packed with the latest findings on consumer preferences, behavior, and engagement with...

In a recent Forbes article, the Forbes Agency Council including our own Justin Wartell provided the Top 10 Tips To Ensure Your Social Media Content Stays On-Brand. Marketing on social...

Moving beyond the typical into the physical In order to grow and drive your business successfully, you have to do more than just elevate a single touchpoint or speak to...

Recently, BEAM, Monigle’s robust brand and asset management platform, was the featured cover story for one of the leading technology magazines, CIO Review. Read Article In the article the author,...

If you haven’t already, please check out Part 1 of this two-part series.   Your company is ready to change its name. Now what? Now comes what we at Monigle...

“Level with us…do we really need to change our company’s name?” At Monigle, it’s a question we’re asked all of the time, and for good reason. Nothing strikes fear into...

While it might feel like COVID-19 has changed everything when it comes to health and care, it hasn’t impacted the core of what it means to deliver human brand experiences....

In case you missed it, you can always go back and review every chapter of our full M&A rebrand playbook here.   Over the past year, we dove into the...

Making the business case for a brand can be a tall task, particularly when competing with other organization priorities such as electronic health record upgrades and hospital acquisitions. Yet, marketing...

Press Release Monigle Associates, a leading Creative Experience Agency, announces the promotion of Mark Thwaites to Chief Creative Officer DENVER – April 19, 2021 – Monigle, a leading independent brand...

If you haven’t already, please check out the earlier pieces in this series.   Over the course of this M&A rebrand series, we’ve covered everything from selecting a name and...

Our very own Kurt Monigle, Principal of Monigle, was invited to be a guest on the In the Room with Todd Marksberry podcast. Hosted by Canvas Credit Union President &...

If you haven’t already, please check out the earlier pieces in this series.   Experience defines how consumers engage with brand. It’s how your brand elements, employees, environments, products and...

In this series, we will delve into Humanizing the Customer Experience in the Financial Services sector, including key trends and questions you should be asking in consideration of how well...

Rebrands favor the bold. Especially when a company changes strategic course, undergoes a major episodic event such as a Merger & Acquisition, or doubles-down on their key tenets. We say...

If you haven’t already, please check out the earlier pieces in this series.   During any M&A, you will have to consider how to integrate and organize each party’s portfolio...

Find out which system is right for you and your company: a Digital Asset Management (DAM) system, or a Brand Asset Management (BAM) system It’s no secret: Digital Asset Management...

If you haven’t already, please check out the earlier pieces in this series.   Throughout this series, we’ve discussed many of the challenging elements of executing an M&A rebrand. But today,...

The notion of brands strengthening themselves by embodying a core purpose isn’t exactly new. For years now, brands have been starting with their “why” thanks to Simon Sinek. Brands are...

“Trust us.” It’s often the unspoken basis and desired outcome of every brand’s advertising and messaging across many industries. When you ask people for their money, their time, their engagement...

The evolution of the term “brand” has been gradual. Originally a way of staking claim to your property or creations (think livestock and paintings) – for years, branding was perceived as simply a name or a visual identity. And...

If you haven’t already, please check out the earlier pieces in this series.   In today’s world, it’s impossible to separate the brand from culture. How an organization’s people act, come...

New brand name development is one of the most challenging processes in the branding business. While not everyone has an opinion about strategy, brand architecture, or logo design, everyone has an opinion about names—those they...

Remember when branding used to be called “corporate identity?” Back then brands were built on a pedestal—polished and professional yes, but oftentimes with an intentional distance between company and consumer....

Who we are. What we stand for. Our vision. Our purpose. Commitment to the cause. Employee alignment. Measuring impact. If you’re in the corporate world, these phrases are pervasive. After...

If you haven’t already, please check out the earlier pieces in this series.   An M&A can mean many different things for brands, their employees, and their audiences. Sometimes, it means a fresh...

If you’ve read this year’s Humanizing Brand Experience report, you already know. It’s time for health care leaders to rethink and expand their definition of experience and take action to humanize their...