Thinking

Congratulations to our clients LCMC Health and Catholic Health for their recognition in the 39th annual Healthcare Advertising Awards!

Many of you have asked, “While I am getting my brand center budget approved, what should I do to get ready?” There are three key components to building a brand...

Monigle’s Executive Director of Strategy, Brian Elkins, was featured in a recent Life Annuity Specialist article about rebranding flops.

Physical space is an extension of brand—an area where a company’s personality, culture, and values come to life within four walls. But it’s not just an organization’s overarching identity that...

Expectations matter. I once worked in a company where employee tenure was very high. After a few years there, I noticed that most people did not have the resources they...

Well, it happened. The first time ever. Unbelievable occurrence. I put a question into Google and I did not get an answer. The question was “How to make a case...

Global mergers and acquisitions hit new highs in 2021. PWC estimates that the number of deals announced in 2021 exceed 66,000, up an unprecedented 24% from 2020.

The importance of building brand into physical space Physical space can create an impactful experience and strong impression for every one of your visitors, customers, and employees. It’s a unique...

Research, brand strategy, architecture, naming, visual identity… As you think about what to include in your RFP (Request for Proposal) for your future rebrand or (increasingly common) brand refresh, these...

Often resources are concentrated on the consumer experience (CX). This CX focus undercuts the delivery of a better overall experience. Strictly making decisions through the CX lens overlooks the role...

Recently, we completed a research project with 50 brand leaders and their teams. These brands were selected because they operated, at scale, over $1B in sales, most have global reach,...

The harsh reality of bad management shows up in the news and stock prices, quickly. To minimize brand failure, two forms of accountability are required: Personal and Systemic

The scale and speed of brand management has changed. In response, brands have grown their marketing investment by over 150% in 2021. Often overlooked while these investments are made is...

Monigle and our client, LCMC Health, were recently featured in a Becker’s Health article about LCMC Health’s sky-high ranking as a trusted health system. Read Article In 2020, LCMC Health...

Brand ecosystems exist. They perform at the speed with which loyalty is won or lost. They scale to decisions to build value. Branded ecosystems are juggernauts. So how does this...

I love Cheetos. I love the crunch, prefer the puffs, and occasionally go for the flaming hots. It’s no wonder that the brand has 87% of market share in the...

I’d challenge anyone to argue that speed is not critical for business performance. The research is in (and has been in for a while) that speed matters at all levels....

The future of healthcare depends on improved employee experience. Along with listening, rewarding, and empowering – it’s time to invest in enhancing employee spaces.   Employee experience: An essential component...

Out of the top 7 most valuable companies in the world, 6 of them (Apple, Alibaba, Amazon, Alphabet, Facebook, and Microsoft) are companies that have built brand ecosystems. We identify...

Space, staff, and services: To create human-centered healthcare experiences, all three must work together.   Improving experience through behavioral solutions As a mother of two young sons and the former...

Brian Elkins is the Executive Director of Strategy and the head of our Financial Services practice at Monigle Okay, so you’ve met your customers’ minimum basic needs. Security? Check. Trust?...

The traditional definition of brand architecture is structured, technical, and all about keeping things as buttoned-up as possible. But as brands have evolved, so have the questions, consumer needs, and...

The office is changing The Covid-19 pandemic completely transformed the way we work. For people in non-essential fields, the office—once a cornerstone of their Monday to Friday routines—effectively disappeared. Lockdowns...

Our Managing Principal at Monigle, Justin Wartell, was featured in the Forbes article 13 Ways for a Company to Create and Cultivate a Strong Brand Voice. Let’s think about your...

Monigle Managing Principal, Justin Wartell, was featured in the recent Forbes article 14 Unique Ways For Agencies To Learn About A Client’s Audience. Understanding the makeup of a client’s audience...

Everyone has an opinion on a name. As a person who can write and speak, they feel qualified to come up with names. But the name for your company and...

Based on the most recent Humanizing Brand Experience Vol 4 report, Johns Hopkins Medicine leads the way in humanizing health care brand experiences, ranking first out of more than 200...

We’re excited to announce that we have been shortlisted for 13 North American Transform Awards for our work with Microsoft, Quest Diagnostics, Calyx, Stratus Unlimited, Centrilogic, Amwins, and Luminous Health!...

Recently, one of our clients, Christine Albert, Chief Marketing Officer at LCMC Health was featured on True North Custom’s Healthcare Insights for Marketers podcast on how humanizing the LCMC Health brand...

Kylie McCalmont and Danielle Tieman (Strategy) teamed up to take a deeper look into the disruptor brands shaking things up in healthcare. In our Humanizing Brands Experience Vol 4 report,...

Physical space: the ultimate vehicle for building brand experiences Physical space is a powerful medium. In our first installment, Bringing Brand to Life in Physical Spaces, we discussed how these...

In case you missed it, we recently released the latest edition of our Humanizing Brand Experience Report, available for download here. Here, we’ll dive deeper into a key finding from...

In case you missed it, we recently released the latest edition of our Humanizing Brand Experience Report, available for download here. Here, we’ll dive deeper into a key finding from...

Our very own, Justin Wartell’s article “What Makes Your Organization Special?” was featured in the American Hospital Association’s (AHA) Trustee Newsletter. Read Article COVID-19 brought out the very best of...

Last month, we released the latest edition of our Humanizing Brand Experience Report. This year’s report is jam packed with the latest findings on consumer preferences, behavior, and engagement with...

In a recent Forbes article, the Forbes Agency Council including our own Justin Wartell provided the Top 10 Tips To Ensure Your Social Media Content Stays On-Brand. Marketing on social...

Moving beyond the typical into the physical In order to grow and drive your business successfully, you have to do more than just elevate a single touchpoint or speak to...

Recently, BEAM, Monigle’s robust brand and asset management platform, was the featured cover story for one of the leading technology magazines, CIO Review. Read Article In the article the author,...

If you haven’t already, please check out Part 1 of this two-part series.   Your company is ready to change its name. Now what? Now comes what we at Monigle...

“Level with us…do we really need to change our company’s name?” At Monigle, it’s a question we’re asked all of the time, and for good reason. Nothing strikes fear into...

While it might feel like COVID-19 has changed everything when it comes to health and care, it hasn’t impacted the core of what it means to deliver human brand experiences....

In case you missed it, you can always go back and review every chapter of our full M&A rebrand playbook here.   Over the past year, we dove into the...