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Being the challenger: Agility and risk-taking

Being the challenger: Agility and risk-taking

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With Patrick Reynolds, Chief Marketing Officer at BlueConic
Humanizing content: Leveraging segmentation to deliver personalized communications
Humanizing content: Leveraging segmentation to deliver personalized communications

Humanizing content: Leveraging segmentation to deliver personalized communications

Executing a global brand transformation

Executing a global brand transformation

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With Francois-Xavier (FX) Reodo, Chief Marketing Officer (North America) at Capgemini Invent
Monigle names new leader of Health, Care, and Wellness
Monigle names new leader of Health, Care, and Wellness

Monigle names new leader of Health, Care, and Wellness

The vital comeback of a 100-year-old healthcare brand

The vital comeback of a 100-year-old healthcare brand

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With Matthew Pinzur, SVP and Chief Marketing Officer at Jackson Health System
Beyond the balance sheet: Preparing for an M&A
Beyond the balance sheet: Preparing for an M&A

Beyond the balance sheet: Preparing for an M&A

2024 outlook: Key brand trends on the horizon
2024 outlook: Key brand trends on the horizon

2024 outlook: Key brand trends on the horizon

New merger, new brand? When to rebrand and when to reuse during a merger or acquisition
New merger, new brand? When to rebrand and when to reuse during a merger or acquisition

New merger, new brand? When to rebrand and when to reuse during a merger or acquisition

Disrupt or be disrupted: The future of brand marketing

Disrupt or be disrupted: The future of brand marketing

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With Slate Olson, Chief Marketing Officer at LOGE Camps
Signs of care: Navigating the impact of signage on the healthcare journey
Signs of care: Navigating the impact of signage on the healthcare journey

Signs of care: Navigating the impact of signage on the healthcare journey

Rebranding from the inside out

Rebranding from the inside out

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With Justin Steinman, Chief Marketing Officer at Definitive Healthcare
Brand Architecture series
Brand Architecture series

Brand Architecture series

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