Thinking

There are countless reasons why New Yorkers love New York. One of them is the indescribable energy that flows through the streets—the constant opportunity to discover something new, be it...

If you have not already, please review part 1 of this series.   Part 1: Part 2: Businesses of growing healthcare systems could be damaged if their portfolios are not...

There is currently no playbook to guide the health care brand leader in a global pandemic. So we set out to create one. In the spirit of working shoulder to...

In this two-part series, we will give perspective and outline the following: Part 1: Part 2 (link below): Businesses of growing healthcare systems could be damaged if their portfolios are...

Expectations for your brand have never been higher—and they’re coming at you from every direction. Customers need this. Employees want that. Shareholders demand the other thing. Your job is to...

We continue to be heartened by the authenticity and creativity of health care brands in their responses to Covid-19, particularly as it relates to the people and communities that power...

On our previous episode, we discussed how workplace inclusivity has become a requirement and how we at Monigle are building a unique culture that imbues it. While our diversity efforts...

The brands we love most are no different from the humans we love most. Those that help us grow, heal, achieve, remember and feel. Those that are helpful and generous,...

Sometimes, brand architecture problems are easy to spot. You may know them as “logo soup” or “clean up jobs” – when the visualization of a brand and its assets is...

Everything we do at Monigle starts from a place of humanity, from the desire to build brands that move people, and that includes moving one another. So, it shouldn’t come as a surprise...

If you haven’t seen our first part of this coverage, it’s a good place to start – see here. All eyes remain on health care in this rapidly changing pandemic...

Your brand is having an identity crisis. Maybe the issue is only skin deep. A color palette tweak here…a better optimized for digital logo there…dash of more engaging messaging to reach...

In the past three+ weeks our world has been turned inside-out, or more accurately, outside-in. As we adjust to working from home, our relationships with each other and with technology...

There’s been no shortage of gratitude across the country as non-health care people see the incredible sacrifice that health care professionals and care providers are making on behalf of our...

Our very own Gabriel Cohen, CMO of Monigle, was invited to be a guest on Season 2, Episode 11 of Brands, Beats & Bytes podcast.   Brands, Beats & Bytes...

At this year’s conference, three conversations caught our attention:   What is experience? As Experience Design (XD) continues to gain momentum, the design community is still working through what constitutes...

By today, you’ve settled into the new reality of working from home and leaning into your technology of choice to stay connected. Hopefully you’re taking breaks to step outside, check...

As we face the Coronavirus, I’m becoming more aware (and heartened, even) that brands are in a unique position to play a historical role in beating this virus. See, brands—from...

Healthcare talks about quality a lot. In fact, it often feels like it is the only thing we can talk about. We define it and measure it in awards and...

Introducing Your 10-Step Playbook for M&A Rebrand Success A Merger and/or Acquisition (M&A) process is challenging on its own. Add a rebrand effort to the mix and you’ve got a...

A more human centered approach is required to replace the traditional rulebook When was the last time you read a manual of any sort (excluding anyone that has been to...

Three Simple Steps to Inform Health Care Nomenclature Strategy   For nearly 50-years Monigle has worked with a variety of leading health care brands across the country. Almost every engagement...

Finding a new name for your brand is one of the toughest, most complex and important things that you can do. You can bet that you will experience more passion and opinion applied to choosing your new name than most decisions your organization...

Brand can be your secret weapon throughout a merger and acquisition process—but only if you wield it right. M&A (Merger & Acquisition) situations are complicated by nature but giving brand...

Yes, recent years have shown an uptick in social progress, and that progress has become the catalyst for more workplace inclusivity. The underlying business case, however, is becoming too compelling...

Breaking down two must-know healthcare experience elements If you’ve worked with us, read our Humanizing Brand Experience reports, or spent time digging into the latest trends in healthcare marketing, you’ve...

Recently we’ve been talking quite a bit about organizational culture. From differentiating culture, strategy, and engagement to examining the evolving relationship between brand and culture, clearly, we care about what unites employees within an organization’s walls....

“Trust us.” It’s often the unspoken basis and desired outcome of every brand’s advertising and messaging across many industries. When you ask people for their money, their time, their engagement...

Take a tip from these 5 brands that gave us something to learn or build on in 2020 In our fast-paced and often-volatile economy, it’s not enough for companies to...

New brand name development is one of the most challenging processes in the branding business. While not everyone has an opinion about strategy, brand architecture, or logo design, everyone has an opinion about names—those they...

In the Quentin Tarantino movie, Once Upon a Time in Hollywood, Trudi Fraser asks Rick Dalton what the story is in the book he is reading. He gruffly responds that...

Good design is everywhere. You no longer have to go on an international expedition to observe an elusive stunning brand in its natural habitat. It has become expected for brands...

We have a mantra at Monigle. That’s the word I prefer to use at least. Because this mantra echoes in our heads when we work, is a yardstick for our...

3 Ways Brand & Marketing Can Address Health Care’s Cost Problem If you haven’t read it yet, start with Leading with Brand: Part 1, where we talk about how brand...

It’s got to be Amazon’s fault…this confusion that is percolating in the industry.  After all, Amazon’s primarily responsible for the “one-stopification” of America in this digital age. The trend of...

With the end of the year rapidly approaching, so begins a time for togetherness, giving thanks, and reflection. It also represents an advent of seasonal holiday adverts throttling us through...

3 Ways Brand & Marketing Can Create More Human Health Care Experiences At Monigle, we talk a lot about improving health care experiences for consumers. But what does that really...

What’s old can be new again. That was the goal for one of the oldest-newest brands in the world, NN Group, a 175-year-old $6B company split from ING Bank. Despite...

It is widely accepted that an organization’s culture is comprised of shared values, underlying perceptions, feelings and behaviors as well as observational artifacts – such as dress code, symbols and stories....

Remember when branding used to be called “corporate identity?” Back then brands were built on a pedestal—polished and professional yes, but oftentimes with an intentional distance between company and consumer....

The evolution of the term “brand” has been gradual. Originally a way of staking claim to your property or creations (think livestock and paintings) – for years, branding was perceived as simply a name or a visual identity. And...

Justin Wartell Forbes Councils Member As business leaders, we’ve done it to ourselves: We’ve built a brand. Outlined a strategy. Added a mission and vision to please a loud board member. Allowed...