Thinking

Take a tip from these 5 brands that gave us something to learn or build on in 2020 In our fast-paced and often-volatile economy, it’s not enough for companies to...

“Trust us.” It’s often the unspoken basis and desired outcome of every brand’s advertising and messaging across many industries. When you ask people for their money, their time, their engagement...

New brand name development is one of the most challenging processes in the branding business. While not everyone has an opinion about strategy, brand architecture, or logo design, everyone has an opinion about names—those they...

In the Quentin Tarantino movie, Once Upon a Time in Hollywood, Trudi Fraser asks Rick Dalton what the story is in the book he is reading. He gruffly responds that...

Good design is everywhere. You no longer have to go on an international expedition to observe an elusive stunning brand in its natural habitat. It has become expected for brands...

We have a mantra at Monigle. That’s the word I prefer to use at least. Because this mantra echoes in our heads when we work, is a yardstick for our...

3 Ways Brand & Marketing Can Address Health Care’s Cost Problem If you haven’t read it yet, start with Leading with Brand: Part 1, where we talk about how brand...

It’s got to be Amazon’s fault…this confusion that is percolating in the industry.  After all, Amazon’s primarily responsible for the “one-stopification” of America in this digital age. The trend of...

With the end of the year rapidly approaching, so begins a time for togetherness, giving thanks, and reflection. It also represents an advent of seasonal holiday adverts throttling us through...

3 Ways Brand & Marketing Can Create More Human Health Care Experiences At Monigle, we talk a lot about improving health care experiences for consumers. But what does that really...

What’s old can be new again. That was the goal for one of the oldest-newest brands in the world, NN Group, a 175-year-old $6B company split from ING Bank. Despite...

It is widely accepted that an organization’s culture is comprised of shared values, underlying perceptions, feelings and behaviors as well as observational artifacts – such as dress code, symbols and stories....

Remember when branding used to be called “corporate identity?” Back then brands were built on a pedestal—polished and professional yes, but oftentimes with an intentional distance between company and consumer....

The evolution of the term “brand” has been gradual. Originally a way of staking claim to your property or creations (think livestock and paintings) – for years, branding was perceived as simply a name or a visual identity. And...

Justin Wartell Forbes Councils Member As business leaders, we’ve done it to ourselves: We’ve built a brand. Outlined a strategy. Added a mission and vision to please a loud board member. Allowed...

Who we are. What we stand for. Our vision. Our purpose. Commitment to the cause. Employee alignment. Measuring impact. If you’re in the corporate world, these phrases are pervasive. After...

A new series about the market disruptors that are coming for your markets and patients If you keep up with the latest health care industry news, you may have noticed...

It’s no secret: Digital asset management (DAM) software is a must-have for organizations of every size, shape and stripe. As content demand and output increase—by as much as 50 percent...

Over the past decade, the move to systemness has spread across the health care industry mainly as a result of mergers, acquisitions and the increasing incorporation of employed physicians. But,...

A step-by-step breakdown of what goes into building Humanizing Brand Experience, and what subscribers can expect along the way. Humanizing Brand Experience is big. It’s detailed. It’s jam-packed with the...

Making big changes across an organization is never easy—especially when those changes challenge the status quo and disrupt the “way we’ve always done it” mentality. But that’s exactly what needed...

The notion of brands strengthening themselves by embodying a core purpose isn’t exactly new. For years now, brands have been starting with their “why” thanks to Simon Sinek. Brands are...

If you’ve read this year’s Humanizing Brand Experience report, you already know. It’s time for health care leaders to rethink and expand their definition of experience and take action to...

We were excited to see our 2019 Humanizing Brand Experience Report reviewed and highlighted in the Strategic Health Care Marketing Blog by Danny Fell of Corner Street Strategies and the...

It’s time to create a more human-centered approach to health care   For a health care brand to succeed in today’s world, it has to treat patients like people. No...

Jack White, the musician behind The White Stripes, is well known for his devotion to black, white and red—adopting a career-long avoidance of the remainder of the color wheel. This...

It’s time we meet Ju Hyun Lee. A Design Director in our recently minted New York City office, Ju delights and provokes through bringing stories to life in new and...

1. End-product sustainability is no longer enough. Sourcing, supply chain and manufacturing are the next frontier of environmentalism.         2. Setting up a booth does not an...

Few weeks ago, we learned how Gen Zers define health and the gap between the actual self and the aspirational self. (Missed that blog? You can read it here.) Today...

Anna is the first person you see when you walk in our building and the first person you speak with on the phone. Anna Akerburg is our administrative assistant, who...

The oldest millennials are nearing their 40s—it’s past time we start thinking about the next generation of health care consumers. Let’s talk Gen Z. Also known as: Generation Z, Post-Millennials,...

You know the feeling. The feeling when someone goes above and beyond. The feeling when you know someone has gone out of their way—just for you. Where you find yourself...

For our CX manager turned resourcing extraordinaire, the secret sauce is in positivity. Michelle Stipkovich is using her “why not?” attitude to create a culture of big smiles. She’s worked...

Drawing on research from more than 3,400 consumers, the report ranks 43 brands across 12 U.S. markets, identifying strengths and weaknesses through a truly human experience-centric approach. Scores reflect a...

The Masters is truly a sporting experience like no other, and this year reminded us all how special it can be. Everything about Augusta National is masterful. It’s been said...

Up next in Brains Behind the Brands is Brandi Farley, known around here for her go-get-it attitude and her intricate Halloween costumes (last year she won first place in our...

While the business strategy makes sense, the experience and impact of the new CVS HealthHUB locations could represent its biggest contribution to the health care industry's continued transformation.

Implementing a chatbot can be heroically successful by providing significant value to customers; however, it could also be a tragic failure, by missing a chance to further develop your brand...

We’re learning what’s on the horizon for Kelly Agnew, Product Manager because development and creativity never ends on the digital team.

Marketers, it’s on you to practice what you preach. Here are some tactical steps you can take no matter where you’re at in the journey towards purpose.

Netflix should have stood up for its belief in freedom of artistic expression and not pulled Hasan Minhaj’s “Patriot Act” episode from Saudi Arabian accounts.

A simple message, buy-in from leadership and stakeholders, and respect for the consumer are all components of a successful brand strategy to connect with consumers.