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Signage series: Part 2 – Four tools to create a consistent and on-brand signage conversion

Signs are an organization’s most visible brand asset and should be a primary focus during an M&A or rebrand. However, sign conversion is also one of the most difficult to...

Aligning business, brand, and culture to rebuild trust in the tech industry

Trust is one of the most valuable assets a company can have. It allows us to establish a loyal customer base, attract top talent, and gain a competitive advantage in...

NN Group

NN Group came to Monigle to create a brand engagement platform that helps employees and partners understand how to use the NN brand and express it consistently.

Humanizing Brand Experience – Volume 6

In its sixth year, our Humanizing Brand Experience Vol 6 report delivers unprecedented data and actionable insights on emerging consumer trends, needs, and behaviors in healthcare.

A human-centric approach to improving the customer experience

There are a number of ways to approach refocusing on experience from your customer’s perspective. A tactical approach is to understand how the customer sees their journey with your brand,...

Fireside chat: Piedmont Healthcare shares branding lessons from outside of healthcare

Recently, at the Healthcare Marketing & Physician Strategies Summit our Chief Marketing Officer, Gabriel Cohen, hosted a fireside chat with Kate Metzinger, Executive Director of Brand Activation at Piedmont Healthcare....

Gaining trust through transparency: 9 key benefits of public facing brand assets

Consumers are increasingly interested in knowing how brands operate and what values they stand for. By making brand guidelines and other information public, brands can demonstrate their commitment to transparency...

The power of humanizing brand tracking research

For some, brand tracking has fallen out of fashion. In a time where marketeers are inundated with data and performance metrics, the thought of another report and the investment required...