Branding isn’t a project that simply ends with a new identity or successful launch event. Your brand promise is one to be kept alive through every interaction and every touchpoint, both internal and external. It can be a daunting prospect, but we’ll be right beside you every step of the way as you unlock your organization’s full potential. Let’s get to work.
Brands that are strong externally are brands that are strong internally. Empower and inspire your people to live and advance your brand.
Your brand is only as strong as those who deliver it.
Finding a compelling and differentiated position in the marketplace is vital for your brand’s success, and it goes far beyond creating a memorable brand identity or external campaign. You must create something equally special internally so that your people feel connected to your brand and feel empowered to live it.
An employee value proposition (EVP) is an articulation of what your company provides in exchange for the time, talent and effort of its people. It is not a re-articulation of your brand platform. Instead, it reflects the foundation of the mutually beneficial relationship between employee and employer. At its best, the EVP defines the way in which the organization helps to shape the internal culture and how employees work together toward a common goal.
The success of your brand depends on your employees. We work to understand your internal audiences and define how to engage your people in a meaningful way. With this deep understanding of what makes your people tick, we’ll work to craft the ideal engagement plan—from employee experience mapping, brand ambassador programs, HR integration, training and beyond. Ultimately, we’ll give you the engagement plan you need successfully involve, educate, and inspire your employees to be active champions of your brand.
BEHAVIORS AND COMMITMENTS
A brand is only as strong as the actions and behaviors it elicits. By taking a deep dive into your current culture—organizational attitudes, communications styles, behaviors, characteristics—we will establish a set of desired brand behaviors and commitments that shape the development of cultural norms and empower your organization to live the new brand.
Take your brand beyond the boardroom and make it tangible and functional in the real world. After the initial jump-start, it’s time to maintain the momentum.
The days of fixed 200-page PDF brand guidelines are behind us. BEAM is a brand engagement and asset management platform designed with the understanding that brands are living, ever-evolving entities.