This is health care’s moment. The core elements of brand experience have been magnified by the pressure COVID-19 has put on the health care industry. Health care marketers now have the best opportunity to shape and lead the dialogue on a more human experience for their organization.


In this webinar, you’ll learn:

  • What’s working and what isn’t in advocating for change internally and externally
  • Connect data-driven insights to real-world actions being deployed by leading health care systems
  • Understand the trends that are here to stay and what to do about them
  • Real-world examples from your colleagues who are leading the way within their health care organizations


  • Douwe Bergsma – Chief Marketing Officer – Piedmont Healthcare
  • Jim Blazar – EVP and Chief Strategy Officer – Hackensack Meridian Health
  • Gabriel Cohen – Chief Marketing Officer – Monigle