COVID-19: A Catalyst for a More Human Experience

This is health care’s moment. The core elements of brand experience have been magnified by the pressure COVID-19 has put on the health care industry. Health care marketers now have the best opportunity to shape and lead the dialogue on a more human experience for their organization.

In this webinar, you’ll learn:

• What’s working and what isn’t in advocating for change internally and externally
• Connect data-driven insights to real-world actions being deployed by leading health care systems
• Understand the trends that are here to stay and what to do about them
• Real-world examples from your colleagues who are leading the way within their health care organizations

Speakers:

• Douwe Bergsma – Chief Marketing Officer – Piedmont Healthcare
• Jim Blazar – EVP and Chief Strategy Officer – Hackensack Meridian Health
• Gabriel Cohen – Chief Marketing Officer – Monigle