It's Here!
Humanizing Brand Experience: Healthcare Edition – Volume 5
Brought to you by our partnership with SHSMD/AHA*

In its fifth year, our Humanizing Brand Experience Vol 5 report delivers unprecedented data and actionable insights on emerging consumer trends, needs, and behaviors that have arisen in healthcare as we begin to leave the pandemic behind us.

The ultimate playbook for humanizing healthcare brands and moving people to action

Humanizing Brand Experience Vol 5 is the deepest, most human-centric examination of brand and experience needs in the healthcare industry. Informed by more than 28,000 consumers and with rankings of more than 200+ brands across the country.

With our partners SHSMD (Society for Health Care Strategy and Market Development) and AHA (American Hospital Association) we bring comprehensive research and healthcare insights to your organizations and leaders.



Areas of exploration in this year’s report:

    • The top 200+ ranked most human brands — NEW! Explore our interactive brand rankings map!
    • Diversity, equity, and inclusion
    • New consumer segmentation
    • Top 7 disruptor brands
    • National trends in self-care, mental health, holistic health, and virtual care
    • COVID-19’s impact on consumer engagement
    • Top humanizing brand experience attributes and their correlation with HCAHPS

Interested in diving into the highlights from the report? Join us May 25 from 12-1PM CST for this insightful webinar in partnership with the Society for Health Care Strategy and Market Development (SHSMD). Download the report below and register for the webinar today!


HBE Vol 5 Inside the report
“The Monigle study is, from my perspective, the most comprehensive brand experience study of healthcare available. It’s just an incredible resource.”William “Skip” Hidlay
Chief Communications and Marketing Officer
The Ohio State University Wexner Medical Center

HBE Partnership

Partnership Details: *Monigle, with SHSMD (Society for Health Care Strategy and Market Development)/AHA (American Hospital Association) has formed a first-of-its-kind partnership to bring our Humanizing Brand Experience Vol 5 report to healthcare organizations and their leaders. Together, our organizations are working to provide this data to strengthen strategic plans that align with consumer needs and interests

Access the report now.

Complete the form to review and download the full report in its entirety.