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Humanizing Brand Experience: Healthcare Edition – Volume 6

In its sixth year, our Humanizing Brand Experience Vol 6 report delivers unprecedented data and actionable insights on emerging consumer trends, needs, and behaviors in healthcare.

The ultimate playbook for humanizing healthcare brands and moving people to action

Humanizing Brand Experience Vol 6 is the deepest, most human-centric examination of brand and experience needs in the healthcare industry. Informed by more than 25,000 consumers with rankings of more than 200 brands across the country, this report explores the intersections of brand, culture, and experience–the building blocks that leaders need to create a more human healthcare experience.


Areas of exploration in this year’s report:

    • Top 200+ ranked most human brands
    • National trends in trust, systemness, loyalty, self-care, and premiumization
    • A consumer perspective on staffing shortages
    • Rise of the Doctor Dodger segment
    • Top 6 disruptor brands
    • Evolving healthcare content
    • Consumer engagement in healthcare
    • Top humanizing brand experience attributes and their correlation with HCAHPS
    • Implications, key takeaways, and where to focus your efforts


“The Monigle study is, from my perspective, the most comprehensive brand experience study of healthcare available. It’s just an incredible resource.”

-William “Skip” Hidlay, Chief Communications and Marketing Officer

The Ohio State University Wexner Medical Center

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