VOL 8 COMING MAY 2025
Humanizing Brand Experience: Healthcare edition
Overview
Now in its 8th year and featuring rankings of the top 200+ Most Human Brands, our Humanizing Brand Experience: Healthcare edition report is a data-driven roadmap leveraging insights from 27,000 consumers to build stronger, more human healthcare brands.
Exploring the factors shaping healthcare consumer choice and recommendation, the report delivers unprecedented data and actionable insights that leaders need to create more personalized, empathetic, and engaging experiences that achieve both brand and business results.
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Connecting brand and business objectives through a Living System of Experiences
We know the impact that experience has on choice and recommendation, and our Humanizing Brand Experience model has shown us that the holistic consumer experience isn’t the domain of any single function. It’s time to expand our world to recognize the ecosystem of experiences that drive brand and business outcomes.
Based on Monigle's Humanizing Brand Experience framework, we know experience needs to deliver on four dimensions (Sensorial, Emotional, Intellectual, Behavioral) to be impactful.
We now know there are five experiences that each drive specific outcomes that are interconnected and equally impactful:
Hallmark Experiences
Hallmark Experiences
Drive memorability
Creating moments–no matter how big or small–that make your brand visible, distinctive, and memorable.
Customer Experiences
Customer Experiences
Drive engagement
Creating a journey of engagement across every channel–from learning, to trial, to usage, and all over again.
Employee Experiences
Employee Experiences
Drive motivation
Creating the tangible and intangible daily rhythms and benefits that elevate culture and spark harmony across ways-of-working.
User Experiences
User Experiences
Drive ease
Creating digital and physical interfaces that make the journey seamless, comfortable, and accessible.
Service Experiences
Service Experiences
Drive satisfaction
Creating human interactions that combine expertise and empathy to create loyalty and lifetime value.