The first wave of Vol 9 of the Humanizing Brand Experience: Healthcare edition report examines the evolving dynamics of trust in healthcare. The report reveals how trust is built—and eroded—across generations, mindsets, and care experiences while uncovering the emotional and business impact of trust. Drawing from a national survey of 1,000 healthcare consumers, the research identifies the forces that drive distrust and reveals why trust remains one of the most powerful and fragile currencies in healthcare today.
Quarterly insights, annual impact
Humanizing Brand Experience now delivers consumer-driven insights four times a year—November, February, May, and August—spotlighting emerging trends and timely topics that matter most to healthcare leaders. Each wave builds toward our full annual report in May, which includes the Most Human Brand rankings and a comprehensive view of consumer expectations in healthcare.
