A rapid and robust discovery process built the brief: Be bold, Be clear, Be a connector. Ideas extracted from the wealth of intelligence, experience, and relationships that Willis Towers Watson...
Overcoming commoditization through an intentional brand
Creating a consistent and impactful experience across external events
Leveraging legacy and innovation to rebuild a brand
Redefining the expected after the merger of two major healthcare systems
A fresh take on connecting givers and nonprofits to do good
A pharmaceutical giant’s spinoff company makes waves by bringing confidence and humanity to informatics technology.
Quest Diagnostic’s new state-of-the art testing facility, Clifton Lab, is transforming the future of healthcare diagnostics. With first-of-its-kind technology and automation, this purpose-built lab had an incredible story that needed...
The power of a unified voice.
Finding the human side of financial services.
Simplifying a brand to tell a bigger story.
A belief in a better state of health.
Making health care work for a changing organization—and world.
Employing magic and awe to disrupt a transactional industry.
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Going beyond technology to optimize human potential.
The classic liqueur reimagines its drink strategy at lightning speed through innovation.
The uncommonly independent financial services company embraces a visual identity to match.
An insurance provider seeks to shift perceptions and strengthen connections.
A stalwart regional investment firm modernizes to strengthen bonds with its advisors and the clients who count on them every day.
From separated to system: bringing Alabama’s largest health network to life.
The sterilization and testing leader solidifies its collective strength to safeguard global health.
Through a series of acquisitions, a rural telecom provider connects to the future.
The diversified health care services company gets closer to its customers through a deep exploration into the orthopedic journey.
A new brand builds culture and internal awareness with its brand center.
The right tools help the global asset management firm build a brand that works.
The Big Four professional services firm builds a brand — and brand center — for the speed of business.
Following a merger, a global energy firm takes its new form and makes it function.
A health care giant finds true north amidst growth and disruption.
Post acquisition, the financial technology titan creates a strategy to empower.
A bank invests in its environmental branding and grows into a global financial force.
Following a revival, a classic car brand reimagines the retail experience.
The banking behemoth builds national presence following its National City acquisition.