The evolution from Kantar Public to Verian
When Kantar Public became independent from their parent brand Kantar, they turned to Monigle for guidance for how to brand and launch their new era of purpose and possibility on a global scale.
The result? Verian: a new name and brand, reflecting the organization’s integrity, objectivity, truth, and bold uncompromising purpose to power decisions that shape the world. From a simple yet powerful name to purposeful yet dynamic brand and creative expressions—you’ll find everything we accomplished in partnership with Verian pays homage to its storied legacy while forging a new path of independence, authenticity, synergy and innovation for the future.