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Shaping the future as a global destination
Tucked into a remote corner of the Rockies, a former mining town in Colorado has become one of the world’s premier destinations for skiing, biking, boating, arts and culture. The Town of Telluride built a long-term strategy to ensure the community remains livable and sustainable for years to come. We were charged with crafting a hard-working visual identity that would do the same.
The previous identity was decades old, diluted by a slew of department logos and plagued by usability issues for varied signage and collateral. We built a new visual identity including a logo, with custom type and jagged peaks, to mirror Telluride’s rich landscape. Rounded out with a new color palette and T monogram, the rebrand gives the Town of Telluride the tools to shape their future as a global destination.
