A community stalwart revitalized and reimagined
The Emerson Health visual expression celebrates their past while focusing on their future, through a refreshing identity that clarifies and elevates their brand around 360° health offerings and continuum of care.
Emerson Health sits just a 45-minute train ride to downtown Boston. Problem was, many in its community chose to board that train to receive their healthcare needs–unaware that premium, personalized, full-spectrum care was available in their own backyard. Through a comprehensive partnership that included research, strategy, naming, visual expression and voice, we helped this community stalwart confidently own its story while standing out through an identity that’s both precise and human, expert and personalized.