Brand Leadership Through Covid-19:
Northwell Health’s Approach


Through research and insights, we are positioning Marketing as the single source of consumer truth as the organization makes decisions about how to get the business moving again.

Northwell Health’s public relations and earned media has resulted in 172 billion total unique views. ​This video highlights TV coverage from a range of outlets including 60 Minutes, NBC News, ABC News, and CNN.

Become a Part of the Humanizing Brands Collective

Consumer expectations (and demands!) of health care brands have shifted in the new era of COVID-19. There is an unparalleled opportunity to define what’s new and next for health care organizations.


We’re framing out a program where healthcare leaders have access to best practices, can leverage first-to-market custom research, apply thinking quickly to their own brand experiences and share what they’ve learned with one another.


At the core, we’re speeding up the go-to-market efforts as leaders work to futureproof their brands and experiences. We want leaders to become subscribers to this community and active participants in sharing what they’re learning. Monigle brings the research and insights, the brand experience application and the momentum required to keep an effort of this nature at the leading edge.


Would you like to learn more about the group?

Want to check out other insights? We add new content weekly highlighting success stories, best practices and innovative ideas.