Brand Leadership Through Covid-19: Northwell Health’s Approach
COVID-19 is quickly changing healthcare, and organizations at the forefront of this change are charting the course for what’s next. Northwell Health took unprecedented early action as the crisis took hold and has shaped the local, national, and global dialogue around the pandemic. Grounded in data; steeped in strategy; and guided by a meticulous, disciplined approach, Ramon Soto and the Marketing, Communications, and Brand teams at Northwell are guiding the organization as it gets back to business in a post-COVID-19 world.
- How Northwell’s brand stature has skyrocketed
- How consumer data Monigle is collecting is driving Northwell’s decision-making as it draws people back to healthcare
- Actionable steps you can take at different phases of recovery from the pandemic
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Northwell Health’s public relations and earned media has resulted in 172 billion total unique views. This video highlights TV coverage from a range of outlets including 60 Minutes, NBC News, ABC News, and CNN.
Consumer expectations (and demands!) of health care brands have shifted in the new era of COVID-19. There is an unparalleled opportunity to define what’s new and next for health care organizations.
We’re framing out a program where healthcare leaders have access to best practices, can leverage first-to-market custom research, apply thinking quickly to their own brand experiences and share what they’ve learned with one another.
At the core, we’re speeding up the go-to-market efforts as leaders work to futureproof their brands and experiences. We want leaders to become subscribers to this community and active participants in sharing what they’re learning. Monigle brings the research and insights, the brand experience application and the momentum required to keep an effort of this nature at the leading edge.
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