Humanizing Brand Experience: Understanding Consumers and Delivering What They Want
How do you know when you are creating experiences that will drive choice, satisfaction, and advocacy?
In this session, we share highlights and implications from the second
annual Humanizing Brand Experience study. More than twice as large as the
inaugural study, the 2019 report digs into the mindset of nearly 18,000 consumers, 100+ brands and 33 markets. We reveal insights into what matters most to
consumers, trends, and new revelations. To bring these concepts to life, we
hear from health care marketing leaders who share their stories to show how they
are tailoring truly consumer-centric experiences. This session examines best practices and approaches to adapt now in your own organization.
LCMC Health: Christine Albert, Vice President Marketing
Kaiser Permanente: Maarten Lobker, National Director, Brand Strategy & Management
Johns Hopkins Medicine: Aaron Watkins, Senior Director of Internet Strategy & Digital Content Marketing
Monigle: Justin Wartell, Managing Principal
In Association with:
"Excellent session I walked away with a bunch of takeaways!"