From Insights to Action: Using Journey Mapping to Humanize Experience Webinar
Brought to you in partnership with the Forum for Healthcare Strategists
Baptist Health in South Florida is a top ten brand according to the annual Humanizing Brand Experience report. Watch this webinar to learn how they turned to expansive journey mapping research to deeply understand consumers and their perspectives on experience in five key areas —emergency room, inpatient, cancer, primary care, and urgent care.
In this webinar we examine the highlights of the research, including the touchpoints and key moments that matter along each unique journey. Learn how the data is helping Baptist Health prioritize actions and enhancements across the entire journey to improve experience and elevate brand reputation. Plus, hear how to:
- Uncover what truly drives the functional and emotional aspects of experience
- Focus and prioritize where experience change needs to happen
- Move beyond expected experiences and traditional brand roles to define and design meaningful moments
- Develop best practices for socialization and working across departments to make change happen
Speakers
Danny “Elf” Elfenbein
AVP, Digital Health + Patient Experience, Baptist Health
Grant Mason
Executive Director of Insights, Monigle
Zack Bruggeman
Associate Director of Insights, Monigle
Additional Resources
Exploring Humanizing Brand Experience Vol 5 Findings Series
Building a more human brand experience: A top-ranked brand shares insights, expertise, and inspiration
LCMC Health webinar blog
