Experience design at LCMC Health:
How to create impactful, on-brand, and extraordinary moments in your spaces
Brought to you in partnership with the Forum for Healthcare Strategists
The LCMC Health brand is defined by celebrating the extraordinary in a world of ordinary. Join us as we dig into the important sensorial attributes that drive consumer decision-making and how you can leverage these attributes to create a distinct and differentiated brand experience in physical spaces.
In this webinar, you’ll hear how LCMC Health has created a framework to infuse brand throughout its healthcare experiences, including physical spaces, to impact the way patients and visitors feel. Plus, we’ll examine:
- How brands like LCMC Health have successfully created an impactful brand platform that translates to actionable experience principles
- Ways to utilize the top sensorial attributes that are proven to drive choice and advocacy, according to the Humanizing Brand Experience study
- The creative experience moments, both big and small, that have been developed as a toolkit for LCMC Health to incorporate into physical spaces across the system
Chief Marketing & Experience Officer at LCMC Health
Christine Albert is the Chief Marketing and Experience Officer for LCMC Health, a six-hospital non-profit healthcare system based in New Orleans. In this role, she brings to life a differentiated brand and marketing strategy that delivers growth and impact for the organization and its people. She and her team are on a mission to create coordinated, stress-free experiences that drive engagement and advocacy.
Senior Creative Director, Environments & Experience at Monigle
Alison’s experience spans environments, strategy, service design, and programming to deliver holistic, customer-centric design solutions. She brings a nimble and energetic workstyle to all teams and embeds herself at the heart of every project to understand the problem, direct the design, and deliver the best outcome.