Experience design at LCMC Health:
How to create impactful, on-brand, and extraordinary moments in your spaces
Brought to you in partnership with the Forum for Healthcare Strategists
The LCMC Health brand is defined by celebrating the extraordinary in a world of ordinary. Join us as we dig into the important sensorial attributes that drive consumer decision-making and how you can leverage these attributes to create a distinct and differentiated brand experience in physical spaces.
In this webinar, you’ll hear how LCMC Health has created a framework to infuse brand throughout its healthcare experiences, including physical spaces, to impact the way patients and visitors feel. Plus, we’ll examine:
- How brands like LCMC Health have successfully created an impactful brand platform that translates to actionable experience principles
- Ways to utilize the top sensorial attributes that are proven to drive choice and advocacy, according to the Humanizing Brand Experience study
- The creative experience moments, both big and small, that have been developed as a toolkit for LCMC Health to incorporate into physical spaces across the system
Speakers
Christine Albert
Chief Marketing & Experience Officer at LCMC Health
Christine Albert is the Chief Marketing and Experience Officer for LCMC Health, a six-hospital non-profit healthcare system based in New Orleans. In this role, she brings to life a differentiated brand and marketing strategy that delivers growth and impact for the organization and its people. She and her team are on a mission to create coordinated, stress-free experiences that drive engagement and advocacy.
Alison More
Senior Creative Director, Environments & Experience at Monigle
Alison’s experience spans environments, strategy, service design, and programming to deliver holistic, customer-centric design solutions. She brings a nimble and energetic workstyle to all teams and embeds herself at the heart of every project to understand the problem, direct the design, and deliver the best outcome.
Additional Resources
Activating culture to attract, retain, and engage employees
The chain reaction that starts with employee happiness in healthcare
Enriching Environmental Experience – Part 1
