Protected: Sunward

Turning a fresh start into a distinctive experience

With a vision to become an economic engine of the southwest, Sunward Credit Union had the essential foundation of a new name and logo, but the brand still needed the personality, flexibility, and tools required to show up consistently and stand out in a sector often defined by traditional identities.

Monigle refined the logo and expanded the identity into a bold, recognizable system with an ownable southwest flair. The elements created a cohesive language of movement and possibility, bringing greater confidence and distinction to the brand. Implementation was at the heart of the work with the system applied across touchpoints with support for the teams to activate the brand.