Humanizing brands, moving people.


Hello, we’re

 

Redefining how brands are made and experienced since 1971

We’ve got the freedom to challenge what’s expected and the imagination to dream up something new

Monigle - Synchronism graphic on Refresh background

What we do

We build hard-working brands that move people to action

Brand

Story, mission, identity and language form your brand’s foundation. Ensure it’s laid correctly—and in a way that resonates with people.

Insights | Strategy | Innovation | Brand Architecture | Visual Identity | Verbal Identity

Experience

Every touchpoint matters. Ensure that you understand, design, and implement every facet of your brand experience for maximum impact.

360º Experience Design | Journey Mapping | Lifestyle Brand Realization | Brand Architecture | Branded Environments

Culture

Brands that are strong externally are strong internally. Empower and inspire your people to live and advance your brand.

EVP/Employer Branding | Behaviors and Commitments | Employee Engagement

Activation

After the initial jump-start, it’s time to maintain the momentum and make your brand tangible and functional in the real world.

Launch | Implementation | Conversion | Program Management

Management

Your brand isn’t just for today and tomorrow. Put the right tools and processes in place to continuously manage and measure your brand.

Governance | Brand Tracking | Brand Valuation

Our thinking

Dive into how we view the world through our in-depth perspectives on all things brand, culture, and experience.

Our work

Loved by world-class brands, explore our latest case studies below

Resmed Resmed

Resmed

Rise to your highest potential

Transform Awards North America 2025     Silver: Best brand evolution (business)
Verbal identity, Visual identity
Onvida Health Onvida Health

Onvida Health

Here's to life

Transform Awards North America 2025     Gold: Best naming strategy (rename) Silver: Best visual identity from the healthcare and pharmaceutical sector
Visual identity, Verbal identity, Culture, Insights
West Monroe West Monroe

West Monroe

Clear action. Lasting impact.

Transform Awards North America 2025     Gold: Best visual identity from the professional services sector (advisors and consultants) Bronze: Best use of copy style or tone of voice
Verbal identity, Visual identity

Ready to get to work?

We’d love to hear what’s on your mind—whether it’s a question, an RFP, or starting a conversation about your brand’s next chapter.

Stay up-to-date with our monthly brand tips, insights, and more