Welcome to Brand Enabled! This show brings together the most sophisticated brand leaders around the world to discuss the complex issues they face on a day-to-day basis. Each episode delves into a specific brand challenge, and how the problem was solved. Our goal is to provide insight, remind you that you are not alone in the challenges you face, and help you move to action on your own brand questions.
Listen in as we talk to industry leaders who know what it is like to implement brand strategy and solutions at Fortune 1000 companies or in complex industries such as healthcare and finance. Bring your brand to the next level through their valuable advice and useful tips from their real-life stories.
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About the hosts
Gabriel Cohen is an accomplished marketing executive with over a decade of experience leading organizational transformation and crafting successful brands. Throughout his career, he has promoted brands across a wide range of industries and markets, consistently delivering innovative strategies that drive growth and elevate market presence. He currently serves as CMO of Monigle.
Holly Osborne has spent her 20+ year career transforming some of the world’s most famous brands. Prior to founding her independent brand consultancy, Con Brio Brands, Holly served as the VP of Global Brand and Campaigns at Ciena, ran strategy for Google’s renowned Brand Lab, and worked closely with CMOs and VPs from the likes of Adidas, Unilever, and Paramount to shape their brands’ digital-storytelling strategies.
Latest episodes
Season 2 episodes
The paradox of longevity, differentiation in Financial Services, and the Transamerica brand promise
with Jamie Poston, Head of Enterprise Marketing at Transamerica
CPG, Branding, and Marketing: On the importance of getting external
with Drew Deering, SVP: EltaMD and China Transformation at Colgate-Palmolive
Uniting two organizations under one brand
with Amy Barzdukas, Chief Marketing Officer at WiTricity
Transforming the role of brand in a commoditized category
with Rich Kylberg, Co-founder and Chief Strategy Officer at VMP
The branding edge: Unveiling effective strategies
with John McIndoe, Former Global Chief Marketing Officer at IRI
Chemistry, curiosity, and creativity
with Max Pfennighaus, Former Director of Enterprise Brand Design at Johnson & Johnson
Brand DNA: The foundation for iconic brands
with Ian Stewart, Chief Marketing Officer at Xcel Wetsuits / Wedge Brands
Evolving horizons: Elevating your brand for a new era
with Gabriella Henault, Chief Marketing Officer at AlphaSights
Bridging finance and emotion in lending
with Alec Hanson, Chief Marketing Officer at loanDepot
Making a statement: Lessons from a successful rebrand
with Alejandro Yu, Vice President of Marketing at Raiz Federal Credit Union
Rebranding from the inside out
with Justin Steinman, Chief Marketing Officer at Definitive Healthcare
Disrupt or be disrupted: The future of brand marketing
with Slate Olson, Chief Marketing Officer at LOGE Camps
The vital comeback of a 100-year-old healthcare brand
with Matthew Pinzur, SVP and Chief Marketing Officer at Jackson Health System
Executing a global brand transformation
with Francois-Xavier (FX) Reodo, Chief Marketing Officer at Capgemini Invent
Being the challenger: Agility and risk-taking
with Patrick Reynolds, Chief Marketing Officer at BlueConic
Building a thought leadership platform
with Aidan McLaughlin, Global Director, ESG Brand at Indeed
Brand direction: The importance of a clear vision
with Tom Butta, Chief Strategy & Marketing Officer, Airship
Creating strategic marketing alignment
with Scott Bynoe, VP, North America Marketing, Crawford & Company
The power to pivot: Measuring brand success
with Engelina Jaspers, Author and Marketing & Brand Advisor
Mastering leadership: Insights in marketing, patterns & brand resonance
with Norman Guadagno, Chief Marketing Officer at Mimecast
Special edition webinar
Your brand in 2024: Are you ready?
with Molly Fisher, Director of Brand Management, WTW
Season 1 episodes
How to build an authentic brand with a compelling online story
with Paige Arnof-Fenn, Founder & CEO, Mavens & Moguls
Digitally enabled experiences
with Jesse Purewal, Vice President of Brand, Qualtrics
Cracking the CX code
with Pam Piligian, Chief Marketing Officer, Navy Federal Credit Union
How to solve a digital problem
with Riham El-Lakany, Chief Marketing and Communications Officer, BJC Healthcare
The key to your digital playbook
with Scott Doniger, Chief Marketing Officer, Growth Warrior Capital
Overcoming the digital challenge in rebranding
with Jim Heininger, Rebranding Strategist, The Rebranding Experts
Conducting a complete digital audit
with John Lyons, Senior Loyalty Proposition Manager, Global VIP Program, The LEGO Group
Claiming your digital identity – The verbal way
with Chip Edwards, Partner, CreateMyVoice.com
Rebranding: A digital first perspective
with Jamie Moldafsky, Chief Marketing and Communications Officer, Nielsen
Branding in the era of ecosystems
with Dr. Marcus Collins, Chief Strategy Officer, Wieden+Kennedy New York
The role of culture and leadership
with Rachel K. Cross, Chief Business Sherpa, Rachel K Group
Personal branding – Why it matters in a digital world
with Rachel B. Lee, Co-Owner and CMO, Standout Authority
The digital workaround – When traditional approaches don’t work
with Kieve Huffman, CEO, Engager Brands
Digitally enable your personal brand
with Vivian Chen, Founder and CEO, Rise
Measuring the experience
with Jonathan Yaffe, Co-founder and CEO, AnyRoad
The business case for digital
with Daniel Incandela, Chief Marketing Officer, Reachdesk
Understanding digital strategy
with Simon Kingsnorth, Author
Brand accountability in an age of transparency
with Emmauel Probst, Global Lead: Brand Thought-Leadership, Ipsos
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