Stadium Branding | Arena Branding | Monigle

What we do

At Monigle, we believe that the more interactions people have with your brand in a physical space, the more real your relationship with them becomes. Our expertise delivers engaging and consistent brand experiences for stadiums and arenas to maximize business impact and fan experience. Translating your brand into an environment takes more than design expertise. Monigle creates your branded environment through strategy, design, evaluation, and cost-effective implementation. We are your fully-integrated, ‘A to Z’ brand experience partner.

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BBVA Field

BBVA Compass hired Monigle for a rebranding initiative that led to the activation of the new name, identity, and expression of BBVA Stadium in Houston and BBVA Field at the University of Alabama Birmingham. Both signage activations were complex conversions that required an experienced team with the breadth of services to deliver the job.

After making the branding decision to drop Compass from the name, BBVA and Monigle launched into action, surveying the two stadium sites and recording which assets were branded with the older identity and which needed conversion. Early on, Monigle delivered recommendations on where the new brand expressions should appear and what activation was needed.

Monigle helped BBVA address budget considerations and managed every aspect of the project: fabrication of the primary signs, ensuring at all signs complied with design standards, managing the fabrication time frames, and coordinating the new brand launch unveilings.

The result was two successful stadium brand conversions that aligned with BBVA’s new brand standards and connected with its important customer segments, delivering branded experiences across the customer journey.

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Canvas Stadium

Canvas Credit Union secured the naming rights to the highly-anticipated new stadium at Colorado State University– one of the most visible symbols of pride that Colorado State Rams and other community members have of the school. The new stadium was an opportunity for Canvas to bring to life a partnership with CSU and grow its connection to the community. But the scope and timing presented challenges. The unveiling of the newly named stadium needed to happen by season kick-off, leaving just four months to complete the work. Cue: Monigle’s environmental branding team.

The project ahead spanned from environmental design to stadium and brand installations. We took the reins for every aspect from conceptualization through completion: determining the character of the stadium spaces, designing the visual identity, consulting with engineers, collaborating with architects, and ultimately outfitting the stadium. During and beyond the project, we pushed the teams to utilize the identity in fresh ways, extending the brand experience outside the stadium and into the CSU community.

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CenturyLink Field

CenturyLink had signed for naming rights for the ongoing home of the NFL’s Seattle Seahawks, and they saw the massive opportunity to connect with consumers. In addition to housing a dominant NFL team, the newly renamed CenturyLink Field is home to many amateur, college, and professional soccer events. More than just a sports venue, CenturyLink Field is also a unique cultural destination and home to nearly $2MM worth of art. With everything that was at stake, CenturyLink turned to Monigle for our expertise in activating naming rights and implementing large-scale signage and environmental programs.

With years of experience in brand development, graphic design, and brand implementation, Monigle immediately deployed a senior team to build out the new signage program.

The team developed banners, primary identification signs, wayfinding signs, parking signage, and directional signage, while also helping CenturyLink coordinate with city and state entities on interstate signage.

Finally, as part of Monigle’s extended relationship with CenturyLink, the team reviewed and redesigned many of the stadium entryways. The result was a modern, engaging experience– worthy of the brand name that connects millions of people across the world.

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Empower Field

Monigle had a history of creating attention-grabbing and effective signage at Mile High Stadium. So when Empower Retirement took over the naming rights, Monigle stepped in to get the new name on the facility quickly and efficiently.

Monigle’s experience navigating the design and approval process, as well as gaining approvals from the City of Denver, the Denver City Council, and the surrounding neighborhood associations, made the agency the ideal partner for this fast-moving, high-pressure installation.

“When I saw the schedule, I was concerned that we wouldn’t be able to get this done. I was very surprised to see how fast this all came together.”
-Kevin Lemire, Head of Real Estate and General Services, Putnam Investments/Great West Financial/Empower Retirement

Monigle mobilized a team and quickly activated a strategy that included partnering with a local vendor for temporary format graphics (think: short-term signage before the long term signage gets delivered). We worked with additional installation groups to engineer attachments and install graphics in a three-week timeframe. The work included banners, painted roof graphics, several hundred wayfinding sign graphics, gate header graphics, and two sets of permanent plate letters.

The impact of our work was immediate. The stadium was branded with its new naming rights partner and new field name “Empower Field at Mile High” just in time for the season’s first game, media events, and television broadcasts.

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PNC Arena

During any given year, PNC Arena in Raleigh, North Carolina is home to 20,000 excited NHL hockey and college basketball fans who simultaneously connect to the PNC brand while enjoying their sporting events.

After PNC Financial Services bought the U.S. assets of RBC Bank, they acquired the naming rights to the now PNC Arena. Monigle was hired to provide overall project management of the conversion to the new name.

We began by exploring many unique design directions for the new PNC Arena logo, which led to delivery of final art and guidelines. We then conducted site surveys and recorded assets for conversion, making recommendations on experiences where PNC might be able to work in new brand expressions.

Monigle audited primary signs, exterior directional and wayfinding signage, promotional signage, interior scoreboard and digital ring graphics, interior wayfinding and suite signage, support graphics, and ice rink graphics for conversion while establishing budgets and timelines for the changeover. The Monigle team ensured that all submittals were compliant to design specifications in advance of coordinating the brand launch and arena unveiling.

Today, the new arena, which started as a vision in the eye of iconic NC Wolfpack basketball coach Jim Valvano, is a vibrant part of the Raleigh community, housing concerts and family shows, and is home to the 2006 NHL Stanley Cup winning Carolina Hurricanes.