Tag: Health Care
CVS HealthHUB: The Health Care Experience Consumers Are Asking For
While the business strategy makes sense, the experience and impact of the new CVS HealthHUB locations could represent its biggest contribution to the health care industry's continued transformation.
Health Care Needs a Disruptor–From Within
Many health care brands see the changing landscape as a threat and miss out on the extraordinary opportunities presented by industry disruption. Let’s take a look at a few of...
How Parsley Health is Disrupting Health Care Branding
Everything about Parsley Health, from its brand to its business model, challenges what we’ve come to expect from health care organizations. Blending traditional medicine with the latest wellness trends, Parsley...
The Birth of a Brand Experience
My wife and I were already lost in a whirlwind of emotions—fear, uncertainty, anxiety, excitement, love—and we were at the crux of one of the most emotional, and stressful, points...
3 Questions as Amazon, Berkshire and JPMorgan Partner To Disrupt Health Care
One of the most common complaints about the current state of our costly, cumbersome U.S. health care system is the lack of control that many of us feel in every...
Sterigenics International Rebrands as Sotera Health
Sterigenics International has rebranded as Sotera Health. Its three operating companies—Nelson Labs, Nordion and Sterigenics—will continue to maintain their current names. The new parent company name signals a more integrated and...
Is Your Organization Speaking With One Voice?
Health care strategy leaders share 9 tips for achieving a unified brand According to research Monigle conducted prior to the recent AAMC-GIA National Professional Development Conference—with 50 attendees in marketing,...
Empowering You to be Extraordinary: UCHealth Launches New Brand
Wouldn’t it be nice if health care services could fit into your life and schedule, not the other way around? Well, with UCHealth’s recent brand transformation, this idea is no longer...
Behind the Scenes: The Fits, Starts, and Successes of a Rebrand with the CMO of Northwell Health
“How do you position one of the nation’s largest health care systems for tomorrow’s care while retaining its roots in an industry defined by disruption?” This was the question initially...
Monigle Clients Celebrated in Elite 20-Hospital Honor Roll
NewYork-Presbyterian University Hospital of Columbia and Cornell and University of Colorado Hospital have made the prestigious 2016-2017 Best Hospitals Honor Roll. The Honor Roll is an elite list of the...
Northwell Health: Rebranding a Health Care Giant
New York’s largest private employer and health system, which was created through a merger almost two decades ago, has rebranded. As of September 2015, Northshore-LIJ became Northwell Health. The...
VCU Health Takes Home 2016 PRSA Award for Reputation and Brand Management
In recognition of its outstanding commitment to a new brand and evolution into a comprehensive system of care, we are thrilled that VCU Health was recently honored with the prestigious Commonwealth Award...