Service: Experience / Environmental design
Enriching environmental experience, Part two: How to use brand as a filter to localize your spaces
Physical space is an extension of brand—an area where a company’s personality, culture, and values come to life within four walls. But it’s not just an organization’s overarching identity that...
Enriching environmental experience, Part one: Integrating brand across your physical spaces
The importance of building brand into physical space Physical space can create an impactful experience and strong impression for every one of your visitors, customers, and employees. It’s a unique...
The chain reaction that starts with employee happiness in healthcare
The future of healthcare depends on improved employee experience. Along with listening, rewarding, and empowering – it’s time to invest in enhancing employee spaces. Employee experience: An essential component...
Aligning Space, Staff, and Services for an Optimal Healthcare Experience
Space, staff, and services: To create human-centered healthcare experiences, all three must work together. Improving experience through behavioral solutions As a mother of two young sons and the former...
The Pivotal Role of Brand in the Post-COVID Office
The office is changing The Covid-19 pandemic completely transformed the way we work. For people in non-essential fields, the office—once a cornerstone of their Monday to Friday routines—effectively disappeared. Lockdowns...
Integrating Brand Elements into Physical Space to Elevate Experience
Physical space: the ultimate vehicle for building brand experiences Physical space is a powerful medium. In our first installment, Bringing Brand to Life in Physical Spaces, we discussed how these...
Bringing Brand to Life in Physical Spaces
Moving beyond the typical into the physical In order to grow and drive your business successfully, you have to do more than just elevate a single touchpoint or speak to...
The New Spaces of Health Care
Exploring Changes that Deliver More Human Brand Experience By: Ashton Furgeson and Sam Tucker It’s more apparent now than ever before—health care is everywhere, and it needs to be....
Improving the Bank Experience, Branch by Branch
Even though many transactions can now be made virtually, the physical experience of the branch is still a critical element to banking. Given it’s such a vital component of many...
Bank ATMs Are Getting a Face Lift: A New Customer Experience in Retail Banking
When Chemical Bank installed its very first ATM in 1969, it dispensed a fixed amount of money when a user inserted a special card. It was the first step in performing...