Humanizing Brand Experience: Understanding consumers and delivering what they want

How do you know when you are creating experiences that will drive choice, satisfaction, and advocacy?

In this session, we share highlights and implications from the second annual Humanizing Brand Experience study. Over twice as large as the inaugural study, the 2019 report digs into the mindset of nearly 18,000 consumers, 100+ brands and 33 markets. We reveal insights into what matters most to consumers, trends, and new revelations. To bring these concepts to life, we hear from health care marketing leaders who share their stories to show how theyare tailoring truly consumer-centric experiences. This session examines best practices and approaches to adapt now in your own organization.

Featuring leaders from LCMC Health, Kaiser Permanente, Johns Hopkins Medicine, and Monigle.