Webinars
Humanizing Brand Experience, Volume 9: National Trends, the Compassion Index, and the 2026 Most Human Brands
Brought to you in partnership with the Forum for Healthcare Strategists
Consumers are more engaged in healthcare than ever—and unmistakably clear about what’s working, what isn’t, and what they expect next.
New national research reveals a widening gap between how healthcare organizations operate and how people want to experience care—driven by shifting expectations and rapid change.
In this executive briefing on Humanizing Brand Experience Vol. 9, we unpack what 29,000 U.S. healthcare consumers are telling us about how they choose, who they trust and what they want in their healthcare experience.
What you’ll learn:
- How national engagement trends, policy shifts, trust dynamics, AI, and disruption are reshaping consumer expectations—and what it means for brand growth
- How compassion can be measured, designed, and activated across the organization—in partnership with the Schwarz Center for Compassionate Healthcare
- What drives choice and recommendation of the 2026 Most Human Brands
Speakers:
Dave Middendorf
Executive Director, Health, Care, and Wellness
Monigle
Michael Gustafson, MD
Chief Executive Officer
The Schwartz Center for Compassionate Healthcare
Download the full report for more healthcare insights:
Humanizing Brand Experience: Healthcare Edition – Volume 9
Access the report