Exploring Humanizing Brand Experience Vol 5 Findings Series
Brought to you in partnership with the Society for Health Care Strategy & Market Development (SHSMD).
Creating a more human brand experience has never been more critical to success in the healthcare industry. Humanizing Brand Experience Vol 5 is the deepest, most human-centric examination of brand and experience needs in the healthcare industry.
In this series, learn about key trends informed by more than 28,000 consumers around diversity and inclusion, virtual care, holistic health, self-care, as well as highlights that unlock opportunities healthcare brands can leverage to drive change in your organization.
Video #1 (2 min)
Setting the Stage
Hear about the topics we cover in this new video series and the impact we hope these insights have on your organization.
Video #2 (3 min)
Consumer engagement in healthcare
See how consumer healthcare engagement and perceived value have shifted in a post-pandemic world.
Video #3 (4 min)
The role of ‘local’
Learn about consumers’ preferences on the role of health systems vs. independent facilities and the shift that’s happening.
Video #4 (4 min)
The rise of self-care
Learn how consumers view self-care and the opportunity for brands to leverage it as a new way to engage with consumers.
Video #5 (2 min)
View the generational differences regarding trust in healthcare providers.
Video #6 (4 min)
The mental health movement
As mental health becomes a topic of increased importance, hear about consumers’ expectations of our healthcare organizations.
Video #7 (5 min)
Holistic care has gone mainstream
Learn about how the idea of permission surrounding holistic care has shifted, and the best way to talk about holistic health.
Video #8 (8 min)
New consumer segmentation
Dive into our unique approach to consumer segmentation and 7 segments for healthcare brands to deliver a more personalized experience.
Video #9 (3 min)
Disparities in inclusivity
Healthcare disparities still exist for people of color and LGBTQ+ folks. Hear how we can better serve diverse audiences.
Video #10 (6 min)
The role of virtual care
One in three consumers say they prefer virtual care. In this video we discuss consumers’ expectations and how to deliver best-in-class experiences.
Video #11 (4 min)
Hear how the Humanizing Brand Experience framework is used to evaluate each brand based on the four ways consumers experience & engage with our brands and how it drives choice and advocacy.
Video #12 (6 min)
In the final video of our series, we put together a 5-step action plan for your brand based on the insights in this year’s Humanizing Brand Experience data.