VOL 4 COMING SOON

Humanizing
Brand Experience:
Financial Services edition

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Overview

Now in its 4th year, our Humanizing Brand Experience: Financial Services report aims to equip financial institutions with the insights and strategies to adapt and meet consumers’ changing needs.

Key themes include

  • The interconnectivity of health and wealth
  • The evolution of digital expectations
  • Mainstream adoption of AI in banking
  • Enhancing in-person experiences
  • Culture design and transformation

Methodology and impact

  • Informed by
    5,500+
    U.S. financial services consumers
  • Research covers
    60+
    drivers across four key dimensions

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