The Digitally Enabled Podcast brings together the most sophisticated brand leaders around the world to discuss the complex issues they face when implementing digital projects. Here, you are reminded that you are not the only one facing these problems – and learning how to fix them is just one episode away!
Episode #1: How to build an authentic brand with a compelling online story
Guest: Paige Arnof-Fenn – CEO of Mavens and Moguls
Description: in this 15 minute edition, listen to Greg and Paige discuss a key challenge in business today – you cannot exist as a brand if you can’t be found online. This episode delivers actionable insights that all brand leaders can leverage to better evolve your digital strategy to tell your brand’s story.
In today’s fast-paced internet age, you must factor digital strategy into running a well-established business. Ignoring this important aspect could spell trouble, even for elite brand leaders. By understanding best practices and learning from the experiences of others, digital branding challenges become more manageable. Companies should not approach these roadblocks solely from a technical standpoint… often, a bit of human touch is needed.
Learn from industry leaders
Listen to industry leaders who know what it is like to implement digital strategy at Fortune 1000 companies or in complex industries such as healthcare and finance. Learn about the digital roadblocks they have encountered in their careers. Like when their sales funnel broke, the CS queue was ineffective, or the web experience conflicted with the in-store presentation. Discover how they found the first indicators of the problems and went from an initial reaction to an active response. Find out how they crafted and prioritized solutions, assigned roles to every team member, and addressed the root cause of an issue. Bring your brand to the next level through their valuable advice and useful tips from their real-life stories.
Since these people have organizational momentum in their respective industries, you can trust what they have to say. This show features only the best brand managers, who offer unparalleled expertise in their chosen niches. They are your guides in navigating digital challenges.
Featured guests on the podcast include:
Paige Arnof-Fenn– Chief Executive Officer, Mavens and Moguls
Jesse Purewal –Vice President of Brand, Qualtrics
Daniel Incandela – Chief Marketing Officer, Reach Desk
Patti Newcomer – Chief Marketing Officer, Field Routes
Maureen Mwangi – Chief Executive Officer, Startward Consulting
Jamie Moldafsky – Chief Marketing Officer, Nielsen
And many more!
Our host Greg Silverman
Hosting the podcast is Greg Silverman, executive director of Monigle and one of the top five analytics experts in the world. Working in marketing for over 35 years and branding for nearly 25 years, his mission is to help businesses excel in their digital brand management. Greg has more than ten years of experience in the software industry and has designed digital platforms for various companies. Given his expertise in this field, Greg understands the process requirements and the challenges brand managers must deal with.
Above all, Greg’s main driver in life is his notion of serving others. He has been around the world solving all kinds of problems for different businesses. He finds purpose in sharing wisdom and teaching the best courses of action for every issue he encounters. Greg takes on the same role as the host of this podcast – a person you can trust as you navigate the digital roadblocks of your business journey. He has all the tips and tricks you need to make your brand foolproof from all kinds of technical setbacks. Join him as he discusses challenges, tips, and tricks with other members of the brand management community.
Every company is unique and has the power to change the world. But it cannot perform at its fullest potential when there are lots of unsolved problems along the way. As an elite brand manager seeking the right digital solutions, Greg is your guide in creating a refreshing shift in your approach to marketing strategies. Pay more attention to its relatable human aspect instead of the complicated technical side of the process. No challenge is too daunting for you with the right knowledge and resources.