The Digitally Enabled Podcast

 

 

Welcome to Digitally Enabled: The Human Stories Behind Branding.

This show brings together the most sophisticated brand leaders around the world to discuss the complex issues they face when implementing digital projects. Here, you are reminded that you are not the only one facing these problems – and learning how to fix them is just one episode away!

Digitally Enabled:

The human stories behind branding

Welcome to Digitally Enabled! This show brings together the most sophisticated brand leaders around the world to discuss the complex issues they face when implementing digital projects. Here, you are reminded that you are not the only one facing these problems – and learning how to fix them is just one episode away!

Latest Episode: Jonathan Yaffe
Co-founder and CEO, AnyRoad


In today’s fast-paced internet age, you must factor digital strategy into running a well-established business. Ignoring this important aspect could spell trouble, even for elite brand leaders. By understanding best practices and learning from the experiences of others, digital branding challenges become more manageable. Companies should not approach these roadblocks solely from a technical standpoint… often, a bit of human touch is needed.

 

Learn from industry leaders

Listen to industry leaders who know what it is like to implement digital strategy at Fortune 1000 companies or in complex industries such as healthcare and finance. Learn about the digital roadblocks they have encountered in their careers. Like when their sales funnel broke, the CS queue was ineffective, or the web experience conflicted with the in-store presentation. Discover how they found the first indicators of the problems and went from an initial reaction to an active response. Find out how they crafted and prioritized solutions, assigned roles to every team member, and addressed the root cause of an issue. Bring your brand to the next level through their valuable advice and useful tips from their real-life stories.

Since these people have organizational momentum in their respective industries, you can trust what they have to say. This show features only the best brand managers, who offer unparalleled expertise in their chosen niches. They are your guides in navigating digital challenges.

Our host Greg Silverman

Hosting the podcast is Greg Silverman, executive director of Monigle and one of the top five analytics experts in the world. Working in marketing for over 35 years and branding for nearly 25 years, his mission is to help businesses excel in their digital brand management. Greg has more than ten years of experience in the software industry and has designed digital platforms for various companies. Given his expertise in this field, Greg understands the process requirements and the challenges brand managers must deal with.

Above all, Greg’s main driver in life is his notion of serving others. He has been around the world solving all kinds of problems for different businesses. He finds purpose in sharing wisdom and teaching the best courses of action for every issue he encounters. Greg takes on the same role as the host of this podcast – a person you can trust as you navigate the digital roadblocks of your business journey. He has all the tips and tricks you need to make your brand foolproof from all kinds of technical setbacks. Join him as he discusses challenges, tips, and tricks with other members of the brand management community.

Every company is unique and has the power to change the world. But it cannot perform at its fullest potential when there are lots of unsolved problems along the way. As an elite brand manager seeking the right digital solutions, Greg is your guide in creating a refreshing shift in your approach to marketing strategies. Pay more attention to its relatable human aspect instead of the complicated technical side of the process. No challenge is too daunting for you with the right knowledge and resources.

Listen to past episodes:



play buttonEpisode #15: Measuring the Experience
Jonathan Yaffe – Co-founder and CEO, AnyRoad
Does experience really change how consumers behave? Today’s guest is Jonathan Yaffe, co-founder and CEO of AnyRoad, the first ERM (experience relationship management) platform that focuses on delivering and measuring experiences that transform consumer behavior. Jonathan joins Greg Silverman to explain this cultural shift in the market and why thriving brands are now transforming into experiential businesses. Learn about how you can transform consumer behavior, elevate brand perception, and achieve better ROI through experiential marketing by tuning in to this episode.
>> Read episode transcript



play buttonEpisode #14: Digitally Enable Your Personal Brand
Vivian Chen – Founder and CEO, Rise
With everything and everyone going digital, how can you separate your brand from the pack and stand out? Vivian Chen, the Founder and CEO of Rise, is helping brands do that and more! In this episode, she joins Greg Silverman to talk about how to digitally enable your personal brand. At the heart of it, Vivian highlights the importance of identifying your ‘why’ and telling your story to humanize your brand. So tune in to this conversation and find out how you can thrive in this digitally forward world.
>> Read episode transcript



play buttonEpisode #13: The Digital Workaround – When Traditional Approaches Don’t Work
Kieve Huffman – CEO, Engager Brands
In this digital age, it only takes one post to make or break a brand. In this episode, the founder and CEO of Engager Brands, Kieve Huffman talks about the marketing challenges and limitations they had to face and how those hurdles drive innovation on how they take their products to a bigger audience.
>> Read episode transcript



play buttonEpisode #12: Personal Branding – Why It Matters In A Digital World
Rachel B. Lee – Co-Owner and CMO, Standout Authority
Personal branding is increasingly becoming important as many of our interactions happen online. Personal branding is what people say about you when you’re not in the room. It’s how others perceive you and sets you apart from the competition. And that is what Rachel B. Lee shares with you in this episode. Tune in as Rachel Lee talks about what personal branding means in today’s era and how people manage their own brands.
>> Read episode transcript



play buttonEpisode #11: The Role Of Culture And Leadership
Rachel K. Cross – Chief Business Sherpa, Rachel K Group
As digital technologies increasingly shape how we interact with brands, culture and leadership play an increasingly important role in digital branding. With so much noise and competition online, companies need to have a strong sense of self that comes from a clear and purposeful culture.
>> Read episode transcript



play buttonEpisode #10: Branding In The Era Of Ecosystems
Dr. Marcus Collins – Chief Strategy Officer, Wieden+Kennedy New York
Nothing has made us more aware of how connected we all are than digital technology. The online world shows the strong ecosystems we have all built—a network of data, devices, and even humans. That is why brands today can hardly thrive without digitalization. In this episode, award-winning marketer and cultural translator Dr. Marcus Collins dives deep into branding in the era of ecosystems.
>> Read episode transcript



play buttonEpisode #9: Rebranding: A Digital First Perspective
Jamie Moldafsky – Chief Marketing and Communications Officer, Nielsen
The world of media is increasingly becoming more digitized with a ‘streaming first’ world. So, how is a 100-year-old company rebranding to these changes in the industry? Here to share their transformation journey and process is Jamie Moldafsky. Jamie is the Chief Marketing and Communications Officer at Nielsen, a global leader in audience insights, data, and analytics, shaping the world’s media and content with accurate market measurements.
>> Read episode transcript



play buttonEpisode #8: Claiming Your Digital Identity – The Verbal Way
Chip Edwards – Partner, CreateMyVoice.com
Technologies are being refashioned, and some devices are going the verbal way, which means these devices utilize voice assistants like Alexa and Siri. How can businesses claim their digital identity in this setting? Many users adapt to these new technological modifications with the changing digital world, while some prefer to use the old models. In this episode, Chip Edwards, the partner at CreateMyVoice.com, explains the idea of how their brand could help the users in their business.
>> Read episode transcript



play buttonEpisode #7: Conducting A Complete Digital Audit
John Lyons – Senior Loyalty Proposition Manager, Global VIP Program, The LEGO Group
Listen to your host Greg Silverman as he interviews John Lyons of the LEGO Group about digital marketing strategies, campaigns, creative problem solving, and nurturing opportunities. John explains digital audit and educating people on different aspects of a business. Is the CRM you’re using helping you save time? Tune in to learn more about what you need to consider with the tools and methodologies you have in your organization.
>> Read episode transcript



play buttonEpisode #6: Overcoming The Digital Challenge In Rebranding
Jim Heininger – Rebranding Strategist, The Rebranding Experts
Businesses and various organizations would often use branding to establish themselves on a wider reach, separating themselves from other similar services—something that makes them stand out from the rest. But what happens when a business entity decides to change their image?
>> Read episode transcript



play buttonEpisode #5: The key to your digital playbook
Scott Doniger – Chief Marketing Officer, Growth Warrior Capital
There are so many brilliant people in leadership roles who never get to express their full potential and reach their goals simply because they don’t have a playbook to get there. In this day and age, that playbook has transformed to best suit the digital times. In this episode, Scott Doniger is here to help and discuss the key to your digital playbook.
>> Read episode transcript



play buttonEpisode #4: How to solve a digital problem
Riham El-Lakany – Chief Marketing and Communications Officer, BJC Healthcare
One of the benefits of shifting towards digital is how processes can be much more streamlined and easier to access. Unfortunately, there are still some who find the digital experience to be quite cumbersome. At the center of it is the importance of customer experience, and Riham lays down the ways we can improve and simplify our digital processes.
>> Read episode transcript


play buttonEpisode #3: Cracking the CX Code
Pam Piligian – Chief Marketing Officer, Navy Federal Credit Union
In an increasingly digitized and automated world, it is easy to forget the importance of human connection. However, when it comes to delivering a great customer experience, human connection is still crucial. In this episode, Pam talks about the impact of digitization on customer experience, why journey mapping is essential, and how human connection is still crucial for delivering a great customer experience.
>> Read episode transcript


play buttonEpisode #2: Digitally Enabled Experiences
Jesse Purewal – Vice President of Brand, Qualtrics
In this succinct 12 minute episode, listen to Greg and Jesse discuss how to engage a large community to experience the brand of Qualtrics through digitally enabled content by learning about the digital challenges Jesse faced while doing some innovation around experience management. Discover his advice on building content that matters and how to run your business or brand as a digital experience.
>> Read episode transcript



play buttonEpisode #1: How To Build An Authentic Brand With A Compelling Online Story
Paige Arnof-Fenn – founder & CEO, Mavens & Moguls
In this 15 minute edition, listen to Greg and Paige discuss a key challenge in business today – you cannot exist as a brand if you can’t be found online. This episode delivers actionable insights that all brand leaders can leverage to better evolve your digital strategy to tell your brand’s story.
>> Read episode transcript