CUNA Marketing & Business Development Council Conference 2023
Learn about our interactive workshop session, complimentary resources, and more below
Interactive Session– Creative Disruption for Credit Unions: Harnessing the Power of Liquid Expectations to Inspire Your Brand
Speaker: Brian Elkins – Executive Director, Financial Services
If there is one defining feature of today’s consumers, it’s that their expectations are no longer confined to experiences within a particular industry but are shaped by a broader set of interactions and experiences that they have across their life with a diverse cross-section of brands and industries. In this interactive session, Brian Elkins shared how seemingly unrelated brands are disrupting brand experience and marketing, what these shifts mean for financial services, and workshopped with the audience on how to put these examples and the concept of liquid expectations to work to inspire organizations. He encouraged financial brands to get out of the financial service digital sameness by sourcing inspiration from unconventional places to create brand experiences and marketing that unlocks member growth, satisfaction, and loyalty.
Interested in learning more about the presentation? Reach out to Brian Elkins at firstname.lastname@example.org.
The annual credit union marketing competition, the Diamond Awards, recognize and reward creative excellence and outstanding results. We’re thrilled to announce that our incredible client, Raiz Federal Credit Union, won the Category’s Best Diamond Award for our rebrand work. View the rebrand work here.
Additionally, a special shout out to our clients, Blue Federal Credit Union, on winning additional awards for their continued success with their brand and extending their winning streak another year!
Navigating uncertainty in Financial Services
The financial industry is no stranger to crisis. During these challenging times, brand can be a source of light as opposed to amplifying the chaos and discomfort many are experiencing. Hear from our Executive Director of Financial Services, Brian Elkins, on how Financial Services brands can apply lessons learned from previous crises to meet today’s challenges and show up in times of uncertainty.
As other brands blend into the background during this time, rolling out a turnkey campaign allows financial brands to retain trust and emerge stronger in the long run. View our campaign outline for details on how this could come to life and generate future business opportunity.
Humanizing Customer Experience: Vol 2
Brought to you in partnership with American Banker
Creating more human experiences has never been more critical to success in the financial services industry. This first-of-its-kind study provides the prescriptive insights and tools banks need to best serve both current and future generations of customers. Download this complimentary report today.
Humanizing Customer Experience Vol 3 – Financial Services edition – Coming soon!
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Executive Director, Financial Services
Associate Director, Brand Development
Journal of Digital Banking: Closing the experience gap in banking – Humanising customer experience in four dimensions
Webinar: Humanizing the Customer Experience – Lessons in making banking personal
How financial institutions can adapt to a rapidly evolving landscape