Henry Ford Health System, a 100-year old organization, used strategies from outside healthcare to develop a rebrand that built on the storied past.

Hear how our teams partnered together to navigate pandemic challenges, a new partnership with Michigan State University, and socialization of major change with a range of stakeholders to build a modern, inclusive brand experience that celebrates Henry Ford Health System’s future.

Read a summary along with key takeaways from the Henry Ford Health rebrand experience in our latest article.

Interested in learning more about our partnership to evolve the Henry Ford Health brand?
Read Henry Ford Health case study


Heather Geisler
EVP, Chief Marketing, Communications and Experience Officer
Henry Ford Health System

Justin Wartell
Managing Principal