Launching a new brand is no easy task. But, when done right, it can be an incredibly rewarding one. For VCU Health, that meant unifying its brand and employees to represent its evolution into a comprehensive system of care, education and research.
But that was just the beginning …
Now the team at VCU Health is equipped with tools to empower brand advocates, continuously educate employees and promote its new brand. With a strong brand foundation, VCU Health can create the next chapter of its rich heritage.
Congratulations to VCU Health for moving toward an even brighter future. We’re proud to have played a part in helping you reach another milestone in an already impressive legacy.
From relentlessly exploring new ways to improve human life to changing the future of health, discover what the VCU Health brand launch was all about. Hint: It’s a mix of great moments, powerful engagement and a bit of inspiration.
Watch the VCU Health brand video, seen on page 11, here.
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Cynthia Schmidt from VCU Health will be part of an upcoming panel discussion speaking about how the VCU Health rebrand acted as a rallying point for unification across the system. Find out where you can hear the story first hand here.
Want to know what a launch would look like for your brand? Learn more about how Monigle activates enduring brands.
Kristin Kelly is a Copywriter with an emphasis in verbal identity and a passion for creating brands that think further and work harder.