Topic: Humanizing Brand Experience
Monigle in the news: How healthcare leaders can drive change and make an impact
Recently, HealthLeaders interviewed Monigle’s own Justin Wartell about some of the latest findings in the Humanizing Brand Experience Vol 5 report. The report unveiled some of the key challenges healthcare marketing leaders...
Why join the Humanizing Brand Experience movement?
Check out the reasons healthcare organizations should join the Humanizing Brand Experience movement and get a sneak peek of expectations for our Volume 6 report. Our first five annual Humanizing...
Monigle in the news: Touch Point Podcast – Who really is our healthcare audience?
Our Managing Principal at Monigle, Justin Wartell, joined the Touch Point Podcast, a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and...
Becker’s Healthcare: 4 reasons consumers choose healthcare systems
Consumers used to want a health system that was convenient, but now other facets such as patient data access, range of specialists, hospital resources and physician communication are growing in...
Exploring Humanizing Brand Experience Vol 5 Findings Series
In this series, learn about key trends informed by more than 28,000 consumers around diversity and inclusion, virtual care, holistic health, self-care, as well as highlights that unlock opportunities healthcare...
Monigle in the news: Advisory Board shares takeaways from Monigle’s Humanizing Brand Experience report
Advisory Board, a leading healthcare publication that identifies the top challenges that leaders are facing and provides insight to support them, recently featured Monigle in an article. The article highlights...
Humanizing Brand Experience Vol 5 map of top ranked brands
The top-ranked healthcare brands in the US are here! Based on the Humanizing Brand Experience Vol 5 proprietary research and report, these rankings come from analysis and modeling of over...
Humanizing Brand Experience – Volume 5
In its fifth year, our Humanizing Brand Experience Vol 5 report delivers unprecedented data and actionable insights on emerging consumer trends, needs, and behaviors that have arisen in healthcare as...
Monigle in the News: Becker’s Health spotlights Monigle and LCMC Health
Monigle and our client, LCMC Health, were recently featured in a Becker’s Health article about LCMC Health’s sky-high ranking as a trusted health system. Read Article In 2020, LCMC Health...
Individualization vs Personalization
Breaking down two must-know healthcare experience elements If you’ve worked with us, read our Humanizing Brand Experience reports, or spent time digging into the latest trends in healthcare marketing, you’ve...
A 3-Step Cure for Healthcare’s Trust Problem
Trust is an essential ingredient in the relationship between a brand and its consumers. With trust, brands enjoy increased reputation, likelihood to recommend, loyalty and advocacy—one of the most crucial...
3 Strategies for Building Consumer Trust (And What to Do if You’ve Lost It)
“Trust us.” It’s often the unspoken basis and desired outcome of every brand’s advertising and messaging across many industries. When you ask people for their money, their time, their engagement...
Johns Hopkins Webinar
If there’s one thing that COVID-19 has taught the healthcare industry, it’s the importance of creating a human connection. Brands that offer more personalized, human experiences see increases in satisfaction,...
Ingredients for a Powerful Brand Positioning
While it might feel like COVID-19 has changed everything when it comes to health and care, it hasn’t impacted the core of what it means to deliver human brand experiences....
Breaking Through the Naming Noise
Three Simple Steps to Inform Health Care Nomenclature Strategy For nearly 50-years Monigle has worked with a variety of leading health care brands across the country. Almost every engagement...
Meet the Disruptors: Spotlight on Heal
Kylie McCalmont and Danielle Tieman (Strategy) teamed up to take a deeper look into the disruptor brands shaking things up in healthcare. In our Humanizing Brands Experience Vol 4 report,...
Exploring Humanizing Brand Experience Vol 4 Report Findings: Real Talk, Not Robots
In case you missed it, we recently released the latest edition of our Humanizing Brand Experience Report, available for download here. Here, we’ll dive deeper into a key finding from...
Exploring Humanizing Brand Experience Vol 4 Report Findings: Don’t Lose Trust
In case you missed it, we recently released the latest edition of our Humanizing Brand Experience Report, available for download here. Here, we’ll dive deeper into a key finding from...
Monigle in the News: What Makes Your Organization Special?
Our very own, Justin Wartell’s article “What Makes Your Organization Special?” was featured in the American Hospital Association’s (AHA) Trustee Newsletter. Read Article COVID-19 brought out the very best of...
Exploring Humanizing Brand Experience Vol 4 Report Findings: The Health Setback
Last month, we released the latest edition of our Humanizing Brand Experience Report. This year’s report is jam packed with the latest findings on consumer preferences, behavior, and engagement with...
Create a More Human Healthcare Experience Webinar
The pandemic has transformed the world, nowhere more than in healthcare. Nationwide, healthcare executives have driven innovation that is humanizing healthcare on a structural, organizational, and experiential level.
Building A Human-Centered Healthcare Brand Experience Series
COVID-19 created a catalyst for change from a healthcare brand and experience perspective—one that was much needed and a long-time coming. How do we continue to adapt to this new...
Monigle in the News: Using Patient Data to Engage the C-Suite in a Brand Experience
Making the business case for a brand can be a tall task, particularly when competing with other organization priorities such as electronic health record upgrades and hospital acquisitions. Yet, marketing...
Humanizing Brand Experience – Volume 4
In our fourth year of this groundbreaking study, we’re excited to deliver the most comprehensive and clearest pre-post COVID-19 view of consumer, brand and experience needs in the healthcare industry....
Video – HBE V3 Insights
Dig into the key highlights and implications from the Humanizing Brand Experience Vol 3 report, revealing what 25,000 consumers say is most important in their health care experience.
HMPS – Leadership in the New Era of Experience
As health care organizations seek to create a more human, consumer-focused experience, the best results will happen when marketing and patient experience leaders work together. Hear new research on what...
HMPS – Humanizing Brand Experience: Highlights and Implications
Dig into the key highlights and implications from the newly released Humanizing Brand Experience Vol 3 report, revealing what 25,000 consumers say is most important in their health care experience....
Creating More Human Health Care Experiences
If you’ve read this year’s Humanizing Brand Experience report, you already know. It’s time for health care leaders to rethink and expand their definition of experience and take action to humanize their...
Humanizing Brand Experience – Volume 3
In our third year of this groundbreaking study and report, we’re excited to deliver our most comprehensive report to date—with insights from 25,000 consumers and the rankings of over 170...
Covid-19 Webinar Follow up
In our third year of this groundbreaking study and report, we’re excited to deliver our most comprehensive report to date—with insights from 25,000 consumers and the rankings of over 170...
The Real Way Consumers Measure Experience Quality
Healthcare talks about quality a lot. In fact, it often feels like it is the only thing we can talk about. We define it and measure it in awards and...
Leading with Brand: Part 1
3 Ways Brand & Marketing Can Create More Human Health Care Experiences At Monigle, we talk a lot about improving health care experiences for consumers. But what does that really...
Meet the Health Care Disruptors Coming for Your Consumers
A new series about the market disruptors that are coming for your markets and patients If you keep up with the latest health care industry news, you may have noticed...
From Data Point to Brand-Defining Insights: Building Humanizing Brand Experience
A step-by-step breakdown of what goes into building Humanizing Brand Experience, and what subscribers can expect along the way. Humanizing Brand Experience is big. It’s detailed. It’s jam-packed with the...
3 Reasons to Join the Movement to Humanize Brand Experience
If you’ve read this year’s Humanizing Brand Experience report, you already know. It’s time for health care leaders to rethink and expand their definition of experience and take action to...
Monigle in the news: Strategic Health Care Marketing highlights takeaways from our 2019 Humanizing Brand Report
We were excited to see our 2019 Humanizing Brand Experience Report reviewed and highlighted in the Strategic Health Care Marketing Blog by Danny Fell of Corner Street Strategies and the...
Meet the person behind the patient
It’s time to create a more human-centered approach to health care For a health care brand to succeed in today’s world, it has to treat patients like people. No...
HBE Session at HMPS – July 2019
Watch this replay of the panel session at the 24th Annual Healthcare Marketing & Physician Strategies Summit in Chicago to hear from health care marketing leaders who are at the...
Monigle Releases Humanizing Brand Experience: Health Care Edition – Volume 2
Drawing on research from more than 3,400 consumers, the report ranks 43 brands across 12 U.S. markets, identifying strengths and weaknesses through a truly human experience-centric approach. Scores reflect a...