Tag: Rebrand
What Happens When a 46-year-old Branding Agency Rebrands Itself?
Monigle’s transformation reflects the era of the assimilated brand leader. The variety and assortment of responsibilities that appear in the title of brand leaders has expanded enormously in the last...
[Q&A] VCU Health’s CMO Talks About Activating the Brand: Day Two and Beyond
Managing a brand change is no easy task. But, when done right, it can be an opportunity to propel the entire organization forward. For VCU Health, that meant unifying its...
Proactive Branding
When we think of the top reasons organizations choose to engage in brand strategy work, the majority fall into the reactive category. In other words, after an event has happened...
The Seven Deadly Sins of Brand Activation
Why most rebrands fail to reach full potential Once a brand is defined, the hard work of bringing it to life through activation begins. Brand activation is the most important...
Need to Know: Before You Begin Your Sign Program
Brand and Signs Part One: Name and Layout If you’ve ever been through a major brand refresh or rebrand you know how messy it can get. Beyond the project related...
The Seven Keys to a Successful Rebrand
Why a rebrand should be viewed as a symbol of change, not a change of symbol In today’s world, it seems as if companies are going through some level of...
KentuckyOne is Taking its Signage on a Road Trip
KentuckyOne Rebrand To build excitement for its high-profile rebrand, KentuckyOne Health is using its new signage as the centerpiece of a series of internal events that celebrate the change. From...