Tag: Northwell Health
Northwell Health, VCU Health, and Children’s Health Recognized for Best-In-Class Brand Governance at E-Healthcare Awards
Brand governance has traditionally been a topic that receives little attention beyond ensuring that the right people have access to the brand guidelines. Today, the task of stewarding a brand...
Behind the Scenes: The Fits, Starts, and Successes of a Rebrand with the CMO of Northwell Health
“How do you position one of the nation’s largest health care systems for tomorrow’s care while retaining its roots in an industry defined by disruption?” This was the question initially...
Northwell Health: Rebranding a Health Care Giant
Rebranding a Health Care Giant New York’s largest private employer and health system, which was created through a merger almost two decades ago, has rebranded. As of September 2015, Northshore-LIJ...