HMPS24 Summit
Booth #53
Stop by booth #53 to say hello and discuss the latest trends in the quickly changing world of health, care, and wellness.
Join us
Segmentation 2.0: Fusing Attitudinal & Patient Data to Humanize Content
Wednesday, April 17th at 12:15-1:15pm
With consumers increasingly demanding an entirely different relationship with their healthcare providers, personalized content has never been more important. Learn how Virtua Health used advanced analytics and attitudinal segmentation to connect with people based on their unique health, care, and wellness needs and communicate with them like people vs. patients. Examine the results.
Speakers
Grant Mason
Executive Director, Behavioral Insights, Monigle
Chrisie Scott
SVP and Chief Marketing Officer, Virtua Health
Ryan Younger
VP, Marketing, Virtua Health
Coming soon
Humanizing Brand Experience: Healthcare edition, Vol 7
Now in its 7th year, our Humanizing Brand Experience: Healthcare edition, Vol 7 report is the deepest, most human-centric examination of brand and experience needs in the healthcare industry. Exploring the intersections of business, brand, culture, and experience, the Vol 7 report delivers unprecedented data and actionable insights that leaders need to create a more healthcare experience for their organization.
Looking to get even more out of
Humanizing Brand Experience?
By becoming a Humanizing Brand Experience member, you’ll gain access to the critical data and insights about your brand that you need to drive authentic, meaningful connections with your consumers. Members receive a detailed Brand Dashboard, Action Planning Workshop, membership in the Collective, and more!
Sign up to receive the report when it’s available in May
Connect with us
Kim Hofland
Senior Director, Healthcare Engagement
Jay Koren
Associate Director, Brand Development