Be a part of Humanizing Brand Experience
Monigle’s Humanizing Brand Experience study measures brand in a way that is unique compared to all other measurement approaches that currently exist in the healthcare landscape. Rather than simply relying on traditional brand metrics, we created a proprietary approach, built on academic research, to understand what matters most to consumers during the entire health care experience. We measure tangible, proven experience drivers that have direct impact on consumer choice and advocacy. Our Humanizing Brand Experience model predicts 75% of future consumer behavior.
As a member, you’ll receive access to the critical data and insights about your brand that you need to drive authentic, human connections with your consumers.
Join the movement to be part of Humanizing Brand Experience.
“The Monigle study is, from my perspective, the most comprehensive brand experience study of healthcare available. It’s just an incredible resource.”William “Skip” Hidlay Chief Communications and Marketing OfficerThe Ohio State University Wexner Medical Center,
Benefits of Membership
As a member, you can maximize this powerful set of tools and resources for your organization, including:
- Brand Dashboard
- Detailed dashboard of your brand data + any 3 competitors of your choice. These competitors can be from your local market, or they can be national brands you want to benchmark against.
- Robust data on all facets of the brand including functional, emotional, behavioral, and social metrics.
- First access to the national findings and trends for your organization delivered prior to the national launch of the report and rankings so you can take action sooner.
- Full report access including all the national data, trends, forecasts and the full list of ranked brands.
- Two executive presentations
- A deep dive into your brand dashboard, including key areas of opportunity
- An executive summary of key national highlights, trends, and implications
- A community of experts.
- You’ll be part of a collective of industry peers and experts, intent on learning, adapting, and improving offerings to redefine how healthcare is experienced. The collective will fuel healthcare’s evolution with specific benefits including:
- Quarterly, collaborative thought leadership discussions
- Access to timely, expertly crafted research on topics members help choose
- A resource and connection portal
- Bi-weekly emails of insightful content that inspires new perspectives and weaves in tactical takeaways that could be implemented right away
- You’ll be part of a collective of industry peers and experts, intent on learning, adapting, and improving offerings to redefine how healthcare is experienced. The collective will fuel healthcare’s evolution with specific benefits including:
Humanizing Brand Experience is the only study of its kind
- The only study that has proven there is a strong correlation between brand equity and HCAHPS scores on a national scale
- Focusing on this specific mix of humanized brand experience attributes predicts 75% of future consumer behavior
- Delivering against humanized brand experience attributes directly impacts HCAHPS performance, and thus revenue
- The only integrated national brand picture—with a ranking of over 200 brands on a consistent set of metrics that matter
- The only study that looks at the entire experience—what happens before, during and after a visit
- The only healthcare consumer-centric study that looks at all facets of experience, including functional, emotional, behavioral, and sensorial drivers