Join Humanizing Brand Experience!

By becoming a Humanizing Brand Experience member, you’ll get access to the critical data and insights about your brand that you need to drive authentic, meaningful human connections with your consumers. As a member, you’ll also become part of the Humanizing Brand Experience Collective, a select community of brand, marketing, and culture leaders from across the country who are redefining the way healthcare is experienced. 

Become a member of Humanizing Brand Experience

As a member, you can maximize this powerful set of tools and resources for you, your teams, your C-Suite, and across your organization, including:

• Brand performance dashboard
  • Comprehensive and detailed dashboard of your brand performance, including your brand score, national ranking and how you stack up against any 3 competitors of your choice (local, regional or national).
  • Robust data on how your brand is perceived across 55 crucial sensorial, intellectual, behavioral and emotional drivers of consumer choice and advocacy.
  • 3-step action plan to guide you in making impactful change that will enhance your brand, culture and experience.
• Action planning workshop
  • Engage in a tailored workshop led by brand experts, designed to assist you and your team in leveraging and operationalizing the data and insights from your dashboard. This workshop enables your teams to drive meaningful experience changes within the organization.
• First access to the new report including all the national data, trends, forecasts and the full list of ranked brands.
• A community of experts
  • You’ll be part of a Collective of industry peers and experts, intent on learning, adapting and improving offerings to redefine how healthcare is experienced. The Collective will fuel healthcare’s evolution with specific benefits including:
    • Quarterly, collaborative thought leadership discussions
    • Bi-weekly content containing thought-provoking topics that encourage new perspectives and provides tactical takeaways that can be implemented right away.
• Access to disruptor brand data
  • Measure your organization against the best brands today but also against the brand experiences of tomorrow who are going to pose the biggest competitive challenges to your future success.

• The only study that has proven there is a strong correlation between brand equity and HCAHPS scores on a national scale
  • Focusing on this specific mix of Humanized Brand Experience attributes predicts 745% of future consumer behavior
  • Delivering against Humanized Brand Experience attributes directly impacts HCAHPS performance, and thus revenue
• The only integrated national brand picture—with a ranking of over 200 brands on a consistent set of metrics that matter
• The only study that looks at the entire experience—what happens before, during and after a visit
• The only healthcare consumer-centric study that looks at all facets of experience, including intellectual, emotional, behavioral, and sensorial drivers