Monigle in the news: Strategic Healthcare Marketing explores building more human healthcare brands

In today’s world where consumers have more options and are more involved in their healthcare experience, it’s increasingly important for healthcare brands to form emotional connections with consumers.

In a recent article from Strategic Healthcare Marketing, we dive into what’s most important to healthcare consumers based on the Humanizing Brand Experience Vol 5 research and report. In this exploratory article, you will learn more about a few key attributes the top brands including Cleveland Clinic, The Ohio State University Wexner Medical Center, Johns Hopkins Medicine and the University of Michigan Health, have in common.

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“Healthcare organizations think technology, or the doctors are most important. But people want the best people who treat them like an individual.”

Kim Hofland
Senior Director of Healthcare Engagement, Monigle

“If you’re going to be more human, you have to understand that not everybody is the same.”

Justin Wartell
Managing Principal, Monigle

 
To learn more about building a human healthcare brand, read the full article, download the Humanizing Brand Experience Vol 5 report, and reach out to us to hear what these insights could mean for your brand.