Leading independent brand experience consultancy Monigle announced today their rebrand of Eastern Maine Healthcare Systems as Northern Light Health, reflecting the system’s new size and scope. After decades of growth and acquisition, Northern Light Health’s new identity reflects the transformation of both their business and industry.

“Defining a new brand for Northern Light Health wasn’t just a nice-to-have; it was an imperative,” said Justin Wartell, Monigle’s Managing Director. “Our team is proud to bring to life a new brand that truly captivates the spirit of Northern Light Health, its mission and its home state of Maine.”

As part of this transformation, Monigle introduced a complete visual and verbal toolkit for Northern Light Health that will be implemented throughout the entire system–from outdoor signage and naming conventions to their digital experience–and across all facilities, services and offerings. The new brand experience symbolizes Northern Light Health’s desire for a brighter and healthier Maine. The sixteen facets in its logo tie together the state’s sixteen counties while providing a dynamic graphic element that weaves together every digital, printed and physical touchpoint in a unified visual story.

For more information on the project, please visit https://www.monigle.com/client-story/northern-light-health/.


Monigle, the nation’s largest independent brand experience consultancy, has been at the forefront of redefining how brands come to life in the real world since 1971. Offering a full spectrum of services including strategy, insights, identity, culture, activation, management and branded environments, Monigle works with organizations to build and sustain a hard-working brand that drives long-term growth and a powerful experience. For more information, visit www.monigle.com/.


At Northern Light Health, we’re building a better approach to healthcare because we believe people deserve access to care that works for them. As an integrated health delivery system serving Maine, we’re raising the bar with no-nonsense solutions that are leading the way to a healthier future for our state. Our more than 12,000 team members–in our hospitals, primary and specialty care practices, long-term and home healthcare, and ground and air medical transport and emergency care–are committed to making healthcare work for you: our patients, communities, and employees. To learn more about Northern Light Health and our locations across Maine, visit www.northernlighthealth.org/

Chris Binding

Chris Binding
October 3, 2018 By Chris Binding