If you’ve read this year’s Humanizing Brand Experience report, you already know. It’s time for health care leaders to rethink and expand their definition of experience and take action to humanize their brand. The insights provided in our first three reports enabled brand leaders to mobilize key team members, break down silos and to create a movement in their organizations by providing a new, multi-faceted and actionable framework for thinking about their brands. 

HBE Volumes

The next report will delve even more deeply into how COVID-19, consumerization, and technology changes have impacted the quickly evolving consumer mindset, changed expectations and shaped behavior that will last far into the future. 

With time of the essence, we’re giving health care brand leaders an opportunity to access the newest data, insights, and action-items before the rest of the industry. By signing up for a subscription to our Humanizing Brand Experience study, you’ll receive early access to the latest insights, tailored advice from our team of experienced experts, and customized reports that showcase how your brand measures up. 

This year marks the fourth installment of our boundary-pushing, first-of-its-kind report on how to build better health care brand experiences.  


Four Reasons to Subscribe to Humanizing Brand Experience Vol 4: 

1. Detailed data on all facets of the brand   

You’ll get data on all facets of the brand, not just functional, but also emotional, behavioral, and sensorial as well as funnel metrics for more traditional comparisons. Data will give you a broad perspective on experience that takes into account the entire experience, not just what happens within the four walls of the hospital, clinic or facility. 

Dashboard on iPad

2. Exclusive access to the latest insights 

Consumers are demanding better experiences, and they’re demanding them yesterday. As a subscriber, you’ll get access to the latest insights driving health care consumer perceptions, decision-making and behavior—and, you’ll get a head start on turning those insights into action before anyone else with preliminary insights delivered months before the report hits the market. 

3. Unlock new conversations

Last year, we explored new audiences, new consumer segments, and new ways of thinking about brand experience. And in Vol 4, we’ll continue to push the conversation beyond the traditional views of brand, marketing and “patient experience.” This includes a deep dive into the relationship between brand experience attributes and key industry measures like HCAPHs scores. Get the data you need to further conversations internally as you lead your organization into the future. 

4. Equip your team to make change happen

As a health care brand leader, you’ve probably been pushing for change for years. With advanced access to our latest experience research, you’ll have the talking points and insights you need to equip your team to make change happen—with the data to back you up, earlier than ever. 

HBE dashboard

NEW This Year! 

  • The clearest COVID-19 impact readout on brand and experience This is the only study with national, in-depth pre-COVID-19 data going back 3+ years and post-COVID-19 brand and experience analysis that will help answer all your critical questions.  
  • Cherry-pick and benchmark against any brands you choose This robust national study is so big and diverse that you can pick the competitor brands whose data you want to include in your dashboard. 
  • Get access to data on disruptor brands that are going to pose the biggest competitive challenges to your future success. Know the competitors who are coming for you in the post-COVID world. 
  • Optional add-on membershipJoin the new Humanizing Brands Collective. With this selective working group, future-oriented health care leaders have access to best practices, leverage first-to-market custom research, apply thinking quickly to their own brand experiences and share what they’ve learned with one another. 

Access to all of this and more? It’s what we like to call a no-brainer. If you’re ready to get a head start on building a better experience, learn about subscribing today. 

Kim Hofland
September 30, 2020 By Kim Hofland