Signs are an organization’s most visible brand asset and should be a primary focus during an M&A or rebrand. However, sign conversion is also one of the most difficult to implement due to architectural variables, permitting impacts, and overall program costs for the signs themselves.
Managing a facility sign conversion through a merger or acquisition (M&A) can be challenging for most companies. This six-part series will walk you through Monigle’s process for successfully navigating a complex undertaking.
It’s business as usual when a global brand like General Electric (GE) takes on a…
When bringing a brand to life, agencies and clients have a shared responsibility to develop…
Brand and Signs Part One: Name and Layout If you’ve ever been through a major…
We often see superb examples of branded environments in retail and sports venues. Retailers that…
