Webinars
Sparking a brand and culture transformation:
Lessons from Onvida Health
Brought to you in partnership with Onvida Health and SHSMD
Onvida Health is the bold reinvention of Yuma Regional Medical Center after years of disruption, rising competition, and shifting community expectations.
Go behind the scenes of a purpose-driven rebrand that started with a cultural reset before a new name and logo were revealed. Learn how leaders aligned culture and strategy, built stakeholder buy-in, and launched a brand that resonates with caregivers and the community.
Key takeaways:
- Strategies for aligning purpose with culture to drive sustainable transformation and employee engagement
- Methods for securing leadership, board, and stakeholder collaboration during a major brand overhaul
- Best practices for an inclusive launch that builds community pride and strengthens connection
Speakers:
- Machele Headington, MBA
Chief Marketing and Communications Officer
Onvida Health - Shay Andres
Administrative Director, Marketing and Communications
Onvida Health - Elspeth Monigle
Director, Strategy and Transformation
Monigle
