Experience design at LCMC Health: How to create impactful, on-brand, and extraordinary moments in your spaces

Brought to you in partnership with the Forum for Healthcare Strategists


Building a more human brand experience: A top-ranked brand shares insights, expertise, and inspiration

Presented at the SHSMD Connections Conference in National Harbor, MD

The Ohio State University Wexner Medical Center, one of the top-ranked brands in the latest Humanizing Brand Experience Vol 5 report, clearly understands what consumers want and need in their experience. They consistently perform above the national average on the top Sensorial, Emotional, Intellectual, and Behavioral attributes that are most important to people.

In this session, dig into insights into consumer priorities and learn proven strategies to better engage with consumers from one of the most human brands in the county.

Learning Objectives

  • Explore the four most important drivers of consumer decision making to understand what matters most to consumers
  • Understand proven strategies, capabilities, and best practices from a top brand to deliver a more human healthcare experience
  • Leverage consumer insights to impact future intent to use, increase market share, recommendation, advocacy, and engagement


William “Skip” Hidlay

Chief Communications and Marketing Officer

The Ohio State University Wexner Medical Center


Justin Wartell

Managing Principal