Inspiring the next generation of athletes of all backgrounds and abilities with a refreshed visual expression that’s as dynamic and passionate as they are.
Our recent visual expression work with Woodward, a destination summer camp experience dating back to 1970 with a legacy focus on gymnastics and cheer, empowered them with the brand evolution needed to accelerate their business ambitions.
Woodward’s on a mission to empower and inspire the next generation of athletes with an enduring culture that resonates with its core while shifting perspectives for young and old alike.
Woodward’s program focuses on the progression of each athlete by welcoming children of all skill levels, from beginner to advanced, to surpass their goals, have fun and feel welcomed into a community of a like-minded individuals. Our expression delivered a broad canvas stretchy enough to resonate with more inclusive participants and expanding worldwide destinations. We wanted everyone who interacts with the brand to see themselves–and all that they can achieve–reflected back like an exhilarating gateway of possibilities