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Change is part of West Monroe’s DNA. They’ve never been stuck in the standard script. However, after years of adapting to fast-changing markets, diversifying capabilities and expanding their footprint, this agile business and technology consultancy was facing confusion—who is West Monroe?
They needed a brand that could stabilize amidst the inevitability of change. It was time for West Monroe to capture their unique edge and build a brand to unify and inspire their people.
West Monroe works differently from other global consulting firms. While consultancies work around you, West Monroe works with their clients like part of the team, focused on creating real value–both immediate and in the long run. Every West Monroer is a value accelerator–empowering one another to achieve outcomes.
A strong strategic foundation for business and brand led to a bold and differentiating expression that stands apart in the category just like they do. The active, whiteboarding feel evokes the excitement and passion of working with West Monroe. A clear and active anti-jargon voice includes others in the conversation and shows off their fresh viewpoint and expertise. Ongoing internal and external activation, including a stand-out campaign, makes sure West Monroe is unmistakable.
You can feel what it’s like to work with West Monroe, an experience with lasting impact. You appreciate exactly who West Monroe is.
