Valaris

Bringing together two international organizations to create a global leader

The new Valaris brand strives to create a sleek, sophisticated brand expression in a category that at times did not convey the cutting-edge nature of the technology that was utilized. The identity serves as a powerful identifier of an exciting merger and more important provides a banner for all employees to be proud of. All of the design elements within the system work in conjunction to reflect the new brand platform of Boldly First while still feeling appropriate for the mining category.