Bringing together two international organizations to create a global leader

The new Valaris brand strives to create a sleek, sophisticated brand expression in a category that at times did not convey the cutting-edge nature of the technology that was utilized. The identity serves as a powerful identifier of an exciting merger and more important provides a banner for all employees to be proud of. All of the design elements within the system work in conjunction to reflect the new brand platform of Boldly First while still feeling appropriate for the mining category.

Valaris - Brand platform
Valaris - Logo info
Valaris - Old logo
Valaris - Logo creative
Valaris - Typography
Valaris - Color palette
Valaris - Image style
Valaris - System
Valaris - Primary logo
Valaris - Graphic motif
Valaris - Iconography
Valaris - Charts and graphs
Valaris - Infographics
Valaris - Apparel
Valaris - Business card
Valaris - Website
Valaris - Set of brochures
Valaris - Brochure
Valaris - Logo fountain
Valaris - Quote over background image