back to our work
Protected: Transamerica
From idea to impact
Empowering teams and engaging audiences
Transamerica faced a unique challenge, as it needed to adapt and evolve its European parent company brand for the North American middle-market audience while rolling out a new business strategy. The new visual identity, with its vibrant colors and modern shapes, was a dramatic departure from the traditional look.
Our mission was clear: ensure the new brand connected deeply with every employee and every customer. We focused on making the brand meaningful and usable for teams at every level—everything designed to make the brand more than just a logo, but a living, breathing force within the company.
Throughout the partnership, we saw many employees become believers and ambassadors. They understood how the brand applied to their audiences and felt equipped and empowered to apply it every day.
The brand became more than just a visual update—it was a strategic asset that enabled Transamerica to connect with its employees and external audience in a meaningful and impactful way.
