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A unified health tech brand for a future in connected health
As a global leader in sleep and respiratory care, Resmed had grown rapidly across regions and product lines. With this growth came a diverse range of expressions across its brand ecosystem. To continue leading in an industry shaped by consumer expectations, personalization, and emotional connection, Resmed saw an opportunity to unify and elevate its brand to reflect a new strategic direction.
Monigle helped Resmed craft a purpose-driven brand platform: “Rise to your highest potential.” This centered the brand around a new visual identity, alongside a refreshed color palette and approachable typography. Photography shifted from sterile product shots to warm, authentic imagery of people in everyday moments—resting, connecting, and thriving. This transition reflected Resmed’s commitment to seeing people as individuals, not conditions.
Simplified brand architecture and a recalibrated tone of voice further aligned the brand for both clinical and consumer audiences.
Most importantly, the rebrand reshaped perception. Resmed is now viewed not just as a CPAP manufacturer, but as a future-ready, connected health leader—one that delivers better outcomes through innovation, empathy, and empowerment.
