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A unified health tech brand for a future in connected health
As a global leader in sleep and respiratory care, ResMed’s brand had become fragmented across regions and sub-brands, leading to a lack of cohesion internally and confusion externally. In an industry shaped by consumer expectations, personalization, and emotional connection, ResMed needed a unified brand identity to stay ahead.
Monigle helped ResMed craft a purpose-driven brand platform: “Rise to your highest potential.” This centered the brand around a new visual identity, alongside a refreshed color palette and approachable typography. Photography shifted from sterile product shots to warm, authentic imagery of people in everyday moments—resting, connecting, and thriving. This transition reflected ResMed’s commitment to seeing people as individuals, not conditions.
Simplified brand architecture and a recalibrated tone of voice further aligned the brand for both clinical and consumer audiences.
Most importantly, the rebrand reshaped perception. ResMed is now viewed not just as a CPAP manufacturer, but as a future-ready, connected health leader—one that delivers better outcomes through innovation, empathy, and empowerment.
